How is the Attitude of Japanese Millennial’s toward Indonesian Rattan Furniture?

Kamala, Komang Yudhi and Rahardja, Christina and Pratono, Aluisius Hery (2021) How is the Attitude of Japanese Millennial’s toward Indonesian Rattan Furniture? In: 18th International Symposium on Management (INSYMA 2021), May 27-28, 2021, on-line conference.

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Abstract

Recently, environment and ecology have become important issues for the global population and entrepreneur. Millennial generation is considered as one of the biggest groups of population and as attractive target for many companies to engage. This study aims to provide understanding about the Japanese millennials attitude toward Indonesian rattan furniture as a green product. Indonesia is one of the biggest rattan furniture suppliers to global market where Japan is listed on the third biggest market for Indonesian rattan furniture after USA and European region. In this study, the researcher did an exploratory qualitative approach to provide understanding about Japanese millennial’ attitude toward Indonesian rattan furniture by analyzing the data based on theory of characteristics of millennials and consumer attitude. This research was conducted in Indonesia and Japan. Results show Japanese millennials attitude toward Indonesian rattan furniture is positive. Aesthetic values, price, and “summer” image of rattan furniture are the findings.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Japanese millennials, attitude, values, and Indonesian rattan furniture
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Christina Rahardja H (31113)
Date Deposited:	11 Apr 2022 02:30
Last Modified:	11 Apr 2022 06:55
URI:	http://repository.ubaya.ac.id/id/eprint/41721

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