Wardana, Calvin Claudio Galang and Ansetti, Farah Fadhilah and Sinambela, Gabriel David Pangihutan and Eriyanto, Oktavianus Richard and Sabella, Oke and Rahayu, Siti (2022) The Effect Of Cultural Contact On Revisit Intention On Yogyakarta Palace Tour. Ekspektra : Jurnal Bisnis dan Manajemen, 6 (1). pp. 66-71. ISSN 2549-3604(Online); 2549-6972(Print)
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Abstract
This study aims to determine the effect of Cultural Contact on Revisit Intention on Yogyakarta Palace tourism. The dependent variable used is revisit intention, while the independent variables used are cultural contact, and cultural memory. The research method used is causal research with Structural Equation Modeling (SEM) approach. The research sample was 105 tourists from the Yogyakarta Palace. Data collection techniques by distributing online questionnaires. The data analysis technique used classical assumption test, Structural Equation Modeling (SEM) analysis, and hypothesis testing.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Cultural Contact, Cultural Memory, Revisit Intention |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Ester Sri W. 196039 |
| Date Deposited: | 13 Jul 2022 03:25 |
| Last Modified: | 13 Jul 2022 03:44 |
| URI: | http://repository.ubaya.ac.id/id/eprint/42106 |
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