"I Know What You Did During Pandemic" Consumer Behavioral Actions During the COVID-19 Outbreak

Setyawan, Andhy and Tjiptono, Fandy (2022) "I Know What You Did During Pandemic" Consumer Behavioral Actions During the COVID-19 Outbreak. In: Proceedings of the 19th International Symposium on Management (INSYMA 2022), 19-20th May 2022, The Patra Hotel and Resort, Kuta-Bali. (Submitted)

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Abstract

Although it is not the only pandemic in human history, COVID-19 has had severe negative long-term impacts and disruptions on business and consumer behavior. The rapid and deadly transmission of COVID-19 has caused various individual responses in social interactions and personal activities. This study aims to how individuals have responded to the COVID-19 outbreak. Based on the Exploratory Factor Analysis (EFA) of 400 respondents, consumer behavioral actions during the COVID-19 crisis can be classified into four categories. The typology includes (1) Complying Behavior; (2) Updating and Staying Fit; (3) Preventing and Anticipating Behavior; and (4) Avoiding and Minimizing Risks. Not only the typology provides important managerial and public policy insights into how to manage public behavioral responses during a major health-related crisis, it also presents an opportunity for a further academic investigation into the determinants of such behavioral actions.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	COVID-19, EFA, Behavioral Actions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Andhy Setyawan 208014
Date Deposited:	17 Oct 2022 01:39
Last Modified:	01 Sep 2023 03:43
URI:	http://repository.ubaya.ac.id/id/eprint/42746

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