The Influence of Utilitarian Motivation, Ideal Self-Concept, and Perception of Consumers on Intention to Use Islamic Banking Products

Barqiah, Sarah and Marsasi, Endy Gunanto (2022) The Influence of Utilitarian Motivation, Ideal Self-Concept, and Perception of Consumers on Intention to Use Islamic Banking Products. Jurnal Organisasi dan Manajemen, 8 (2). pp. 100-112. ISSN 2085-9686 (Print); 2442-9155 (Online)

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Abstract

Purpose – This research determined the influence of utilitarian motivation, ideal self-concept, and consumers' perceptions on intention to use Islamic banking products by identifying their characteristics as Muslims. Methodology – This is a quantitative research with primary data collected from a sample of 367 respondents, selected using a purposive sampling method through a survey method. The data collected were analyzed using a Likert scale of 1-5 to go through the SEM test. Findings – It critically examined the utilitarian motivation to focus on research gaps and to determine evidence of the effect of the ideal self-concept capable of increasing intention to use. The result shows that both factors affect the intention to use. Originality – This research collaborated with two theories, namely functional attitude and self-concept. Contributions were added in the form of an ideal self-concept and the researchers’ relationship to utilitarian motivation.

Item Type:	Article
Uncontrolled Keywords:	Ideal self-concept; Utilitarian motivation; Intention to use; Islamic bank product
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
Divisions:	Postgraduate Programs > Master Program in Management
Depositing User:	SARAH BARQIAH
Date Deposited:	23 Jan 2023 03:42
Last Modified:	23 Jan 2023 03:42
URI:	http://repository.ubaya.ac.id/id/eprint/43164

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