Giasi, William Reynaldo and Rahardja, Christina and Anandya, Dudi (2022) Factors Affecting Fashion Product Customer Satisfaction A Case Study of Indonesian E-Commerce Users. In: Proceedings of the 19th International Symposium on Management (INSYMA 2022)), 19-20 May 2022, The Patra Bali and Resort Kuta Bali.
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Abstract
This study aims to analyze factors that affect customers’ satisfaction when purchasing fashion products through Indonesia’s e-commerce. The respondents involved in this study were those who purchased fashion products on ecommerce at least 3 times in the last 3 months and were at least 18 years old. This study uses a quantitative approach, employing SEM methods for structural equation modeling, and uses SPSS 25 and AMOS 26 for data processing. This study shows that Online shopping experience, Seller service, External incentives, and Security/Privacy directly influence Customer satisfaction. This study’s findings could help e-commerce and online businesses focus on establishing better customer satisfaction strategies.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | customer satisfaction · online shopping experience · external incentives · e-commerce |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Christina Rahardja H (31113) |
| Date Deposited: | 09 Feb 2023 02:32 |
| Last Modified: | 09 Feb 2023 02:32 |
| URI: | http://repository.ubaya.ac.id/id/eprint/43260 |
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