Pengaruh Website Quality Terhadap Customer Satisfaction Shopee

Febriarizka, Cintya (2023) Pengaruh Website Quality Terhadap Customer Satisfaction Shopee. [Undergraduate thesis]

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Abstract

Penelitian ini membahas pengaruh website design, information quality, security privacy, transaction payment capability dan delivery service terhadap customer satisfaction aplikasi belanja online Shopee. Penelitian ini adalah penelitian kuantitatif dengan menggunakan analisis regresi linier berganda. Sebuah survei dilakukan dengan cara menyebarkan kuesioner secara online pada 126 responden pengguna aplikasi belanja online Shopee. Hasil penelitian menemukan bahwa website design, information quality, security privacy, transaction payment capability dan delivery service berpengaruh positif signifikan terhadap customer satisfaction aplikasi belanja online Shopee

Item Type:	Undergraduate thesis
Uncontrolled Keywords:	website design, information quality, security
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Eko Wahyudi 197013
Date Deposited:	19 Apr 2023 02:13
Last Modified:	19 Apr 2023 02:13
URI:	http://repository.ubaya.ac.id/id/eprint/44029

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