Effects of e-servicescape dimensions on online food delivery services' purchase intention

Ardiansyahmiraja, Bobby and Andajani, Erna and Wicaksono, Adhika Putra (2023) Effects of e-servicescape dimensions on online food delivery services' purchase intention. Journal of Foodservice Business Research. pp. 1-17. ISSN 1537-8020; E-ISSN 1537-8039

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Abstract

servicescape is the characteristic of the physical environment in a virtual space such as a website or smartphone application. This study aims to examine how the e-servicescape dimensions (aesthetic appeals, layout and functionality, financial security) affect purchase intention mediated by trust and perceived value in the Online Food Delivery Service (OFDS) platforms. A total of 180 OFDS users participated in this study. The data was analyzed using Structured Equation Modeling. The findings revealed that all the e-servicescape dimensions affect trust and perceived value, with the financial security dimension having the strongest effect size on both trust and perceived value. Furthermore, trust and perceived value exhibit a significant relationship with purchase intention. This study contributes to the existing literature on OFDS and e-servicescape. Relevant managerial implications for OFDS platforms and restaurants using OFDS were discussed in this study.

Item Type:	Article
Uncontrolled Keywords:	e-servicescape; online food delivery services; perceived value; purchase intention
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	BOBBY ARDIANSYAHMIRAJA
Date Deposited:	21 Jun 2023 06:41
Last Modified:	22 Apr 2024 05:32
URI:	http://repository.ubaya.ac.id/id/eprint/44321

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