The Antecedents of Purchasing Intention on Electric Vehicles in Indonesia

Gondoiswanto, Hendardi Agustino and Wijaya, Liliana Inggrit (2023) The Antecedents of Purchasing Intention on Electric Vehicles in Indonesia. AMAR (Andalas Management Review), 7 (1). pp. 21-34. ISSN 2476-9282; E-ISSN 2548-155X

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Abstract

The purpose of this study is to find out what is the attraction or that makes people in Indonesia interested in buying electric vehicles. In this study using several variables, namely feelings of environmental responsibility, environmental values, environmental knowledge, perceptions of environmental advertising, perceptions of electric vehicles, and the intention of purchasing electric vehicles. This research is basic research and uses quantitative methods. The correlation and regression matrices used are then processed with the stages of measurement model and structural model. Respondents were obtained by distributing questionnaires to as many as 300 respondents who understood electric vehicles and / or environmental issues. The results showed significant results except for environmental knowledge and perceptions of environmental advertising on electric vehicles. Advertisements in circulation are still few and not affected by environmental knowledge so that purchase intentions cannot be encouraged through this.

Item Type:	Article
Uncontrolled Keywords:	Sense of environmental responsibility, environmental value, perception of electric vehicles, purchase intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	07 Aug 2023 03:23
Last Modified:	07 Aug 2023 03:23
URI:	http://repository.ubaya.ac.id/id/eprint/44660

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