Strategic Alliance To Drive PT Samudra Citra Persada's Business Improvement

Puspitasari, Bunga and Subali, Stefanus Budy Widjaja (2023) Strategic Alliance To Drive PT Samudra Citra Persada's Business Improvement. Jurnal Ekonomi, 12 (3). pp. 2023-2031. ISSN 2301-6280; E-ISSN 2721-9879

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Abstract

Today many business entities are experiencing bankruptcy or even vice versa. A strategy is needed so that the business entity can survive in the face of increasingly fierce and challenging business competition. Trusted alliance strategy can be used as a basis for facing competition. In addition, strategic alliances are built on the basic principles of mutual guidance as demonstrated by PT Samudra Citra Persada. Through this strategy, companies can obtain many positive things to improve the capabilities of business entities. Strategic alliances can not only be made for B2B relationships but also for B2C, one of which is by collaborating as a dropshiper. For companies, this form of cooperation can increase product sales, while for customers, other benefits can be obtained, such as warehouse utilization.

Item Type:	Article
Additional Information:	This Journal created from the thesis conduct by Bunga Puspitasari with Stefanus Budy Widjaja Subali as counsellor. Both researcher come from S2 MM Faculty Business and Economika Universitas Surabaya.
Uncontrolled Keywords:	Strategic Alliances, Capabilities
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Stefanus Budi Widjaja Subali 3173
Date Deposited:	05 Oct 2023 03:26
Last Modified:	05 Oct 2023 03:27
URI:	http://repository.ubaya.ac.id/id/eprint/45038

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