GIG Economy: Perilaku Kepuasan Pengemudi Ojek Online Pada Layanan Pengiriman Restoran Cepat Saji

Apriliani, Ernolita Kartika and Ariani, Mintarti and Setyaningrum, Idfi (2023) GIG Economy: Perilaku Kepuasan Pengemudi Ojek Online Pada Layanan Pengiriman Restoran Cepat Saji. JURNAL ILMIAH MANAJEMEN BISNIS DAN INOVASI, 10 (3). pp. 2072-2082. ISSN 2356-3966

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Abstract

The aim of this research is to determine the level of satisfaction of online motorcycle taxi driver partners in Surabaya. The research method used is a quantitative method with data collection through questionnaires using a Likert scale. This study uses the dimensions of service quality at a fast food restaurant in Surabaya using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) data analysis methods. The results showed that the overall satisfaction level of online motorcycle taxi driver partners at a restaurant in Surabaya based on the Customer Satisfaction Index (CSI) method obtained results of 82.86% in the "satisfied" category. The results obtained by the Cartesian Importance Performance Analysis (IPA) diagram show that there are attributes that need to be repaired, increased, reduced in intensity, and maintained as expected by online motorcycle taxi driver partners in Surabaya.

Item Type:	Article
Uncontrolled Keywords:	Service Quality, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA)
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Mintarti Ariani 3146
Date Deposited:	02 Jan 2024 09:19
Last Modified:	02 Jan 2024 09:19
URI:	http://repository.ubaya.ac.id/id/eprint/45567

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