Pengelolaan Risiko Dalam Penggunaan Digital Payment (Studi Kasus Kiddy Playland)

Saffa, Natasha Ardhia and Ariani, Mintarti and Budiarto, Bambang (2024) Pengelolaan Risiko Dalam Penggunaan Digital Payment (Studi Kasus Kiddy Playland). Jurnal Ilmiah Manajemen Bisnis Dan Inovasiuniversitas Sam Ratulangi (JMBI UNSRAT), 11 (1). pp. 1150-1159. ISSN 2356-3966 E-ISSN: 2621-2331

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Abstract

This article aims to explore the risks faced by companies in using digital financial services. By adopting the technological acceptance model approach, this research addresses the question of how companies manage the risks associated with digital technology adoption. The method employed is a case study with a phenomenological approach. The research findings indicate that: (1) Digital payment service providers bear the risk of promotional or discount costs, (2) The utilization of digital payments minimizes employee misconduct, and (3) Consumer purchasing power implicates risks related to the failure of service standardization. The research results contribute to the emerging concept ofthe technology acceptance model.

Item Type:	Article
Uncontrolled Keywords:	consumer behavior, digitalization, digital payment, purchase decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Mintarti Ariani 3146
Date Deposited:	14 Aug 2024 06:15
Last Modified:	14 Aug 2024 06:15
URI:	http://repository.ubaya.ac.id/id/eprint/46901

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