Pendampingan UMKM Kuliner di Mahavihara Mojopahit Desa Bejijong Trowulan

Sujoko, Efferin and Dian, Prianka and Oeke, Yunita (2024) Pendampingan UMKM Kuliner di Mahavihara Mojopahit Desa Bejijong Trowulan. UN PENMAS Jurnal Pengabdian Masyarakat untuk Negeri, 4 (2). pp. 264-270. ISSN 2909-9990: E-ISSN 2810-000X

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Abstract

Current culinary business trends directly relate to the culinary sector's favorable prospects and opportunities. Culinary MSMEs in Mahavihara Mojopahit, Bejijong Village, Trowulan need to expand their customer base beyond tourists to the Mahavihara Mojopahit tourist area. This circumstance necessitates a more proactive marketing strategy, namely a digital marketing strategy. Assistance for MSMEs begins with a preparation period that includes Focus Group Discussions and comparative studies of culinary tourism centers (SWK) that have successfully implemented digital marketing strategies. Furthermore, assistance is provided through stepwise training in digital content production, customer engagement, and operational management. This MSME assistance strengthens MSME partners' knowledge and skills in digital marketing

Item Type:	Article
Uncontrolled Keywords:	culinary, digital marketing, MSME assistance
Subjects:	H Social Sciences > HF Commerce T Technology > T Technology (General) T Technology > TX Home economics
Divisions:	Faculty of Business and Economic > Department of Accounting
Depositing User:	Oeke Yunita, S.Si, M.Si. Apt (1161)
Date Deposited:	02 Jan 2025 02:36
Last Modified:	07 Jan 2025 04:28
URI:	http://repository.ubaya.ac.id/id/eprint/47566

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