Hidayat, Angela Nathania (2025) Blue Ocean Strategy Analysis PT Mandom Indonesia Tbk. Syntax Literate : Jurnal Ilmiah Indonesia, 10 (4). ISSN 2541-0849, E-ISSN : 2548-1398 (Submitted)
![[thumbnail of 4074 - LOA JSL April - Angela Nathania Hidayat.pdf]](/style/images/fileicons/application_pdf.png) |
PDF
4074 - LOA JSL April - Angela Nathania Hidayat.pdf Download (266kB) |
|
PDF
Jurnal Publikasi_Angela Nathania Hidayat_134122508.pdf - Draft Version Download (335kB) |
Abstract
This research explores the potential of a Blue Ocean Strategy for PT Mandom Indonesia Tbk, a leading cosmetics company in Indonesia. By analyzing the company's internal and external environments, the study identifies opportunities and challenges within the competitive cosmetics industry. Using external and internal analysis, the research highlights PT Mandom Indonesia Tbk's strengths, weaknesses, and critical success factors. The Blue Ocean framework is then applied to propose innovative strategies, including new value propositions, target customers, and strategic actions. These strategies aim to create a new market space, differentiate PT Mandom from its competitors, and achieve sustainable growth. Key recommendations include embracing augmented reality technology, forging strategic partnerships with healthcare and wellness companies, and enhancing product offerings with a strong emphasis on emotional appeal. By implementing these strategies, PT Mandom Indonesia Tbk can create a blue ocean and secure a successful future.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Blue Ocean Strategy; PT Mandom Indonesia Tbk; Strategic Management |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Postgraduate Programs > Master Program in Management |
| Depositing User: | ANGELA NATHANIA HIDAYAT |
| Date Deposited: | 03 Feb 2025 04:29 |
| Last Modified: | 03 Feb 2025 04:29 |
| URI: | http://repository.ubaya.ac.id/id/eprint/47889 |
Actions (login required)
 |
View Item |
