Pengaruh Perceived Environmental Knowledgedan Environmental Concernterhadap Niat Kunjungan Pelanggan Di Hotel Mercure Grand Mirama Surabaya

Mubarak, Arya and Rahayu, Siti and Widjaja, Fitri Novika (2024) Pengaruh Perceived Environmental Knowledgedan Environmental Concernterhadap Niat Kunjungan Pelanggan Di Hotel Mercure Grand Mirama Surabaya. Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi (JMBI UNSRAT), 11 (3). pp. 1762-1778. ISSN 2356-3966; E-ISSN 2621- 2331

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Abstract

This study aims to analyze the effect of perceived green knowledge and environmental concern on customers' intention to visit eco-friendly hotels, with a focus on Hotel Mercure Grand Mirama Surabaya. The findings show that environmental knowledge significantly influences customers' intention to stay at hotels that implement eco-friendly practices. Additionally, environmental concern also impacts the intention to visit green hotels. Green trust plays a mediating role in these relationships. This study provides recommendations for the hospitality industry to enhance their image as an eco-friendly hotel by educating customers and being transparent about the sustainability practices implemented.

Item Type:	Article
Uncontrolled Keywords:	Perceived Green Knowledge, Environmental Concern, Green Trust, Green Hotel Visit Intention, Sustainable Tourism
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	26 Jun 2025 06:45
Last Modified:	26 Jun 2025 06:45
URI:	http://repository.ubaya.ac.id/id/eprint/48758

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