Peran Tren Konten Terhadap Kenaikan Engagement Padainstagram Female Daily

Sujianti, Salsabilla Nurilla and Devica, Sadana (2025) Peran Tren Konten Terhadap Kenaikan Engagement Padainstagram Female Daily. Jurnal Adijaya Multidisiplin (JAM), 3 (3). pp. 344-353. ISSN 2964-7606

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Abstract

This study aims to analyze the role of content trends in enhancing organic engagement on the Instagram account of Female Daily. During intense competition in the digital landscape, trending content has become a key strategy to capture audience attention without relying on paid promotions. This research employed a quantitative survey method targeting followers of Female Daily aged 17 to 27 and above. The findings indicate that trending content, when presented in a relevant, uptodate, and informative manner, has a significant impact on increasing organic engagement. Strategies based on storytelling, education, and community values prove to be more effective in fostering authentic engagement compared to purely promotional content. These results highlight the importance of aligning content characteristics with audience expectations to create meaningful interactions. However, this study has several limitations, such as its focus on a single account with a specific audience segment and the use of a quantitative method that does not capture emotional or psychological factors in depth. Therefore, future research is recommended to adopt a mixed-methods approach and cover a broader range of platforms and demographics to strengthen the validity and generalizability of the findings.

Item Type:	Article
Uncontrolled Keywords:	Tren Konten, Keterlibatan, Organik
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Polytechnic > Diploma in Marketing
Depositing User:	SADANA DEVICA
Date Deposited:	29 Jul 2025 02:29
Last Modified:	29 Jul 2025 02:29
URI:	http://repository.ubaya.ac.id/id/eprint/49172

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