Analisis Manajemen Strategi PT. Astra Agro Lestari Tbk dengan Pendekatan SWOT, SPACE, BCG, IE Matrix, dan Grand Strategy Matrix

Aubrey Adianto, Ivan (2025) Analisis Manajemen Strategi PT. Astra Agro Lestari Tbk dengan Pendekatan SWOT, SPACE, BCG, IE Matrix, dan Grand Strategy Matrix. Analisis Manajemen Strategi PT. Astra Agro Lestari Tbk dengan Pendekatan SWOT, SPACE, BCG, IE Matrix, dan Grand Strategy Matrix, 23 (3). ISSN 2598-8735 (Submitted)

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Abstract

This study aims to analyze the strategic management of PT Astra Agro Lestari Tbk in addressing the increasingly competitive and sustainability-oriented palm oil industry. The analysis employs the SWOT, SPACE, BCG, IE, and QSPM approaches to identify the company’s strategic position and formulate appropriate alternative strategies. The analysis indicates that the company possesses strong internal capabilities and potential to support sustainable growth strategies. The application of these analytical frameworks is expected to enhance the company’s competitiveness, improve operational efficiency, and strengthen its commitment to environmental and social sustainability principles. This study contributes to a deeper understanding of strategic management implementation within the agribusiness sector, particularly in Indonesia’s palm oil industry.

Item Type:	Article
Uncontrolled Keywords:	management strategy, SWOT, SPACE, BCG, IE, QSPM, palm oil
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	IVAN AUBREY ADIANTO
Date Deposited:	19 Nov 2025 05:00
Last Modified:	19 Nov 2025 05:00
URI:	http://repository.ubaya.ac.id/id/eprint/49812

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