Improving Digital Marketing for Micro Enterprises in Segoro Tambak Village: A Community Engagement

Giartono, Warren Gilbert and Suyanto, Suyanto (2025) Improving Digital Marketing for Micro Enterprises in Segoro Tambak Village: A Community Engagement. As-Sidanah: Jurnal Pengabdian Masyarakat, 7 (2). pp. 387-405. ISSN 2656-5161; E-ISSN 2686-0643

PDF (7739)+Giartono_As-Sidanah_7(2)_387-405.pdf Download (874kB)

Abstract

Digital marketing is an essential strategy for microenterprises to expand market share and increase sales. To support micro enterprises in Segoro Tambak Village, Sedati Subdistrict, Sidoarjo Regency, a community engagement program was implemented through the national grant. The program involved preliminary observations, digital marketing workshops, interviews, hands-on training, mentoring, and follow-up activities. As part of the intervention, Instagram and TikTok accounts were created for 20 micro enterprises, enabling them to showcase their products and reach broader audiences. Pre- and post-program assessments indicated significant improvements: over 73% of participants reported increased confidence in using social media, while 75% successfully uploaded promotional content independently after mentoring. Two key outcomes emerged from the engagement: (1) the establishment of social media accounts for both the village group and individual micro firms, and (2) enhanced knowledge and digital literacy among participants, particularly those previously unfamiliar with smartphone-based marketing. These results demonstrate how structured community-based interventions can effectively bridge the digital divide, empower local entrepreneurs, and increase product visibility and sales. Beyond immediate benefits, this initiative contributes to the long-term sustainability and competitiveness of micro enterprises in adapting to the rapidly evolving digital economy.

Item Type:	Article
Uncontrolled Keywords:	Digital Marketing; Micro Enterprises; Social Media
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HT Communities. Classes. Races
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Suyanto 3198
Date Deposited:	21 Nov 2025 02:00
Last Modified:	21 Nov 2025 02:00
URI:	http://repository.ubaya.ac.id/id/eprint/49828

Actions (login required)

View Item