The Influence of Online Trust and Risk Perception on Online Purchase Intention Among E-Commerce Users in Surabaya City

Kurnia, Pandu Arkan Naufal and Widjaja, Fitri Novika and Ardiansyahmiraja, Bobby (2025) The Influence of Online Trust and Risk Perception on Online Purchase Intention Among E-Commerce Users in Surabaya City. Jurnal Manajemen Motivasi, 22 (1). pp. 35-41. ISSN 2085-1596; E-ISSN 2407-5310

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Abstract

This study analyzes the influence of Online Trust on Risk Perception, Attitude, and Online Purchase Intention among e- commerce users in Surabaya City, using Structural Equation Modeling (SEM) with 160 respondents. Results show that Perceived Size and Perceived Reputation positively and significantly affect Online Trust. Online Trust significantly influences Attitude and Purchase Intention but has no effect on Risk Perception. Risk Perception does not influence Attitude or Purchase Intention. Attitude significantly affects Purchase Intention. These findings highlight Online Trust as a key driver of consumer attitudes and purchasing behavior in e-commerce, while Risk Perception plays a limited role.

Item Type:	Article
Uncontrolled Keywords:	Online Trust; Risk Perception; Attitude; Purchase Intentio; E-Commerce
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	05 Dec 2025 03:17
Last Modified:	05 Dec 2025 03:17
URI:	http://repository.ubaya.ac.id/id/eprint/49937

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