Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches)

Axliano, Anak Agung Gaizka (2025) Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches). In: Proceedings of the International Symposium on Management (Volume 22, 2025), 12-15 May, 2025, University of Banking, Ho Chi Minh City, Vietnam.

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Abstract

This study analyzes the management strategy of PT Mayora Indah Tbk using SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix approaches to evaluate the company's strategic position in the Fast-Moving Consumer Goods (FMCG) industry and identify strategies that can improve its competitiveness in domestic and international markets. The results of the analysis show that PT Mayora Indah Tbk has advantages in a broad product portfolio, strong brand image, and extensive distribution network, but also faces challenges such as intense competition, fluctuating raw material prices, and global market dynamics. Based on the results of SWOT and IE Matrix calculations, the company is in the position of “Hold and Maintain,” which indicates the need for a strategy to maintain and develop the market, while SPACE Matrix places PT Mayora Indah Tbk in the aggressive quadrant, which means the company has the potential for further expansion. The BCG analysis identifies product categories with high growth potential as well as those that require improvement strategies, while the Grand Strategy Matrix proposes expansion and product differentiation strategies to strengthen the company's competitive position. The main strategic recommendations are to strengthen market penetration by improving distribution networks and digital marketing, and to develop innovative products that are in line with health and sustainability trends so that PT Mayora Indah can maintain its competitive advantage and expand its market share at the global level.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Strategy Management, SWOT, SPACE, BCG, IE Matrix, Grand Strategy Matrix
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Postgraduate Programs > Master Program in Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	22 Dec 2025 08:05
Last Modified:	22 Dec 2025 08:05
URI:	http://repository.ubaya.ac.id/id/eprint/49990

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