Strategic Analysis of PT Cisarua Mountain Dairy Tbk (CMRY)

Melinda, Putu Bunga Mutiara (2025) Strategic Analysis of PT Cisarua Mountain Dairy Tbk (CMRY). Strategic Analysis of PT Cisarua Mountain Dairy Tbk (CMRY), 6 (4). pp. 3753-3767. ISSN 2721-3021

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Abstract

This study aims to analyze the most appropriate strategy to support the business expansion of PT Cisarua Mountain Dairy Tbk (Cimory), a leading player in Indonesia’s food and beverage industry. Amid global economic uncertainty and slowing domestic growth, companies in this sector must innovate and adapt their strategic approaches. The research adopts a strategic management framework consisting of three stages: input stage (including PEST analysis, Porter’s Five Forces, EFE and IFE matrices, and Competitive Profile Matrix), matching stage (SWOT, SPACE, BCG, IE, and Grand Strategy matrices), and decision stage using the Quantitative Strategic Planning Matrix (QSPM). The analysis identifies market development as the most suitable strategy, emphasizing international market expansion through consumer behavior research, optimized distribution systems, and product innovation aligned with global market preferences.

Item Type:	Article
Uncontrolled Keywords:	Business strategy, market development, strategic management, Cimory, QSPM
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	PUTU BUNGA MUTIARA MELINDA
Date Deposited:	14 Jan 2026 06:50
Last Modified:	14 Jan 2026 06:50
URI:	http://repository.ubaya.ac.id/id/eprint/50112

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