Analisis Manajemen Strategi PT. TEMPO INTI MEDIA Tbk, dengan Pendekatan SWOT, SPACE, BCG, IE Matrix, dan Grand Strategy Matrix

Santiasa, I Made (2026) Analisis Manajemen Strategi PT. TEMPO INTI MEDIA Tbk, dengan Pendekatan SWOT, SPACE, BCG, IE Matrix, dan Grand Strategy Matrix. Al Yasini: Jurnal Keislaman, Sosial, Hukum dan Pendidikan, 11 (2). pp. 293-313. ISSN 2527-3175; E-ISSN 2527-6603

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Abstract

This study aims to analyze the business strategy of PT Tempo Inti Media Tbk in responding to digital disruption and changes in public information consumption patterns. The media industry has undergone a significant shift from print-based to digital platforms, requiring companies to transform in order to maintain sustainability and competitiveness. This research employs a descriptive qualitative approach using strategic management tools such as PESTEL analysis, Five Forces, IFE, EFE, SWOT, and QSPM to evaluate the company’s internal and external environments. The findings reveal that the company’s main strengths lie in its strong brand credibility, high-quality investigative journalism, and business diversification into digital media, data services, and training. Nevertheless, the company faces challenges including declining print revenues, the dominance of global digital platforms, and changing preferences of younger audiences toward fast and visual content. The recommended strategy is to accelerate digital transformation, strengthen subscription-based business models, and develop multimedia and data-driven innovations as new revenue streams. Through these strategies, the company is expected to sustain its competitive advantage and adapt continuously within the evolving digital media ecosystem.

Item Type:	Article
Uncontrolled Keywords:	Strategic Management, digital transformation, media industry, competitive advantage
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Postgraduate Programs > Master Program in Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	30 Mar 2026 02:05
Last Modified:	30 Mar 2026 02:05
URI:	http://repository.ubaya.ac.id/id/eprint/50434

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