Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), Brand Awareness, Dan Brand Engagemen Terhadap Purchase Intention Pada Generasi Z

Hekin, Febriani Skolastika and Anandya, Dudi (2026) Pengaruh Social Media Marketing, Fear Of Missing Out (Fomo), Brand Awareness, Dan Brand Engagemen Terhadap Purchase Intention Pada Generasi Z. ARMADA : Jurnal Penelitian Multidisiplin. ISSN 2964-2981 (Submitted)

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Official URL / DOI: https://ejournal.45mataram.ac.id/index.php/armada

Item Type:	Article
Uncontrolled Keywords:	Social Media Marketing, Brand Awareness, Brand Engagement, FOMO, Purchase Intention, Generasi Z
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	BAMBANG SEPTIAWAN
Date Deposited:	17 Jul 2026 07:39
Last Modified:	17 Jul 2026 07:39
URI:	http://repository.ubaya.ac.id/id/eprint/50982

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