Mensana, Ferdinal and Setyawan, Jefri (2026) Entrepreneurial Work Engagement among Baristas in Franchise and Nonfranchise Coffee Shop Ventures. Jurnal Entrepreneur dan Entrepreneurship (JEE), 15 (2). (Submitted)
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Abstract
This qualitative study examines work engagement among baristas in franchise and nonfranchise coffee shop ventures in Surabaya, Indonesia, viewed through an entrepreneurial lens on small-business human resource management in the food and beverage (F&B) sector. The Job Demands-Resources (JD-R) model serves as the grand theory explaining how job demands and job resources shape baristas' engagement, while an entrepreneurship perspective is used to extend the model toward understanding how accumulated job resources translate into intrapreneurial initiative among frontline employees. A case study approach was used, involving in-depth semi-structured interviews and observation with four baristas holding supervisory or managerial roles, two from a franchise coffee shop and two from a nonfranchise coffee shop. Data were analyzed thematically. Findings reveal five themes: (1) learning opportunities and job resources as sources of engagement, (2) appreciation, respect, and emotional challenges in the workplace, (3) supportive and transformational leadership fostering ownership, (4) structural differences between franchise and non-franchise ventures, and (5) intrapreneurial initiative as an entrepreneurial extension of work engagement. Baristas who received strong job resources described entrepreneurial behaviors, such as proposing promotions, delivery services, and menu innovations, reflecting a sense of business ownership beyond their formal role. Franchise ventures offered more structured resources and stability, while non-franchise ventures offered greater autonomy for entrepreneurial experimentation. This study extends the JD-R model into an entrepreneurship context, offering practical implications for coffee shop entrepreneurs and franchise managers seeking to grow through employee-driven innovation.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | work engagement, entrepreneurial behavior, Job Demands-Resources model, franchise business, decent work and economic growth (SDG 8) |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Psychology > Department of Psychology |
| Depositing User: | BAMBANG SEPTIAWAN |
| Date Deposited: | 07 Aug 2026 03:46 |
| Last Modified: | 07 Aug 2026 03:46 |
| URI: | http://repository.ubaya.ac.id/id/eprint/51166 |
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