Items where Author is "Haryanto, Ivana"

Conference or Workshop Item

Haryanto, Ivana and Margaretha, Silvia and Anandya, Dudi (2016) THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON BRAND EQUITY THROUGH THE MEDIATION OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND AWARENESS ON LG AIR CONDITIONER (AC) IN SURABAYA. In: International Symposium on Management 13: Market Integration in ASEAN: Market Sustainable Growth and Cross CUltural Issues, 18-20 March 2016, Ho Chi Minh City Vietnam.

Undergraduate thesis

Haryanto, Ivana (2015) Pengaruh Country of Origin Image Terhadap Brand Equity Melalui Mediasi Elemen Brand Associations, Brand Loyalty dan Brand Awareness Pada Air Conditioner (AC) Merek LG di Surabaya. [Undergraduate thesis]