Rumamby, Gebbi Fretty and ., Indarini and Margaretha, Silvia (2014) PENGARUH STORE ENVIRONMENT, SHOPPING ENJOYMENT TENDENCY, IMPULSE BUYING TENDENCY TERHADAP IMPULSE BUYING MELALUI POSITIF AFFECT, NEGATIVE AFFECT DAN URGE TO BUY IMPULSIVELY DI RANCH MARKET GALAXY MALL SURABAYA. The 7th NCFB and Doctoral Colloquium 2014 Towards a New Indonesia Businm Architecture Sub Tema: "Businm And Ewnomic Transformation Towards AEC 2015" . pp. 510-523. ISSN 1978 - 6522