EVALUASI PENERIMAAN E–COMMERCE DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (STUDI KASUS GRAMEDIAONLINE.COM)

Ratuolivia, Caroline C. and Siswanto, Teddy (2012) EVALUASI PENERIMAAN E–COMMERCE DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (STUDI KASUS GRAMEDIAONLINE.COM). Prosiding Seminar Nasional Teknologi Informasi dan Multimedia 2012 (SNASTIA 2012), 3. A37-A42. ISSN 1979-3960

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Abstract

Gramediaonline.com is a site of E - Commerce developed by Gramedia Books Store. Developments affecting the age technology also affect the changing needs of customer , this is the main reason for evaluating customer acceptance of Gramediaonline.com. The evaluation was conducted in order to find the lack of a system that has been developed by Gramediaonline.com and recommend improvements to be done to increase online sales transactions, add customers and increase customer acceptance in high quantity. The methodology of this study using the Technology Acceptance Model (TAM) and the processing of questionnaire data using SPSS 19. Based on the obtained results of the calculation method of TAM studies, namely the variable Perceived Ease of Use of the Website (R2 = 35, 8%) and variable Perceived Usefulness of the Website (R2 = 43.4%) of the Attitude toward Using the Website (ATU), which indicates although the customer was not easy to access and use Gramediaonline.com but customers continue to use and enhance the activity of online transactions if the customer feel great benefits for using the website. Based on the results of the study is recommended to increase the acceptance Gramediaonline.com namely by introducing a wider presence and improve the features and standardization of the page on its website

Item Type: Article
Uncontrolled Keywords: Evaluation, Recommendations, Technology Acceptance Model TAM, E-Commerce
Subjects: Q Science > QA Mathematics > QA76 Computer software
Depositing User: Eko Setiawan 194014
Date Deposited: 09 May 2012 02:44
Last Modified: 09 May 2012 02:44
URI: http://repository.ubaya.ac.id/id/eprint/455

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