Damar, Vicio Rizky and Hartono, Markus (2018) The impact of supply chain partnership and market driven strategy on consumer behavior in buying Vocaloid Hatsune Miku products. MATEC Web of Conferences Volume 204 (2018) International Mechanical and Industrial Engineering Conference 2018 (IMIEC 2018), 204. ISSN 2261-236X
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Abstract
Hatsune Miku is the first virtual singer who is currently achieving success, even up to the world level. Miku has a large number of fansbase, like a famous singer. Its popularity also helps Crypton Future Media, as the company maker of Miku, to collaborate, forming a supply chain partnership with several big companies, to bring Miku into real products, which fans can have. This literature review explores this literature study explores Miku's development ever since it was created, until it became famous, and gave rise to a unique supply chain partnership. Researcher using systematic literature review method, with the aim of understanding how big the impact of Supply Chain Partnership and Market Driven from the success of virtual singer Hatsune Miku to consumer behavior, both from the general public and fans. The impact of this unique supply chain partnership is to make consumers loyal and feel close.
| Item Type: | Article |
|---|---|
| Subjects: | T Technology > TA Engineering (General). Civil engineering (General) |
| Divisions: | Faculty of Engineering > Department of Industrial Engineering |
| Depositing User: | Markus Hartono 61124 |
| Date Deposited: | 29 Jan 2019 03:33 |
| Last Modified: | 24 Mar 2021 16:00 |
| URI: | http://repository.ubaya.ac.id/id/eprint/34241 |
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