Strategy of Accounting Transformation Behavior of Micro,Small and Middle Entrepreneur Users of E-Commerce Products at PT Omegasoft Surabaya to Survive Event The Covid-19 Pandemic

Onggowidjojo, Verawati (2020) Strategy of Accounting Transformation Behavior of Micro,Small and Middle Entrepreneur Users of E-Commerce Products at PT Omegasoft Surabaya to Survive Event The Covid-19 Pandemic. In: the 6th Indonesian Finance Association (IFA) International Conference 2020, September 17-18, 2020, Online Conference.

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Abstract

This research discusses a phenomenon occurring in Indonesia related to the development or create of e-commerce which is growing very rapidly, especially after entering the industrial revolution 4.0 era. It is known that a lot of micro, small and medium enterprises in order to survive requires a strategy based on behavioral accounting data, namely the use of e-commerce as a media transaction.The purpose of this research is to provide a solution that by implementing e-commerce in the service products of PT Omegasoft Surabaya, it is hoped that it can help micro, small, and medium enterprises , usually known as UMKM at Indonesia, to able to promote and boost sales that were suspended due the Corona virus pandemic. Data were obtained through interviews, observation, and documentation using electronic media. The results are e-commerce products released by PT Omegasoft Surabaya can help micro, small and medium businesses to immediately transform from offline to online in effective, systematic, and structured manner for sustainability of business.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Behavioral Accounting, and E-Commerce
Subjects:	H Social Sciences > HG Finance
Divisions:	Postgraduate Programs > Master Program in Accounting
Depositing User:	Ester Sri W. 196039
Date Deposited:	01 Sep 2020 02:55
Last Modified:	06 Nov 2020 08:07
URI:	http://repository.ubaya.ac.id/id/eprint/38049

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