Sari, Febriyanti Kumala (2020) Faktor-Faktor yang Mempengaruhi Wanita untuk Membeli Produk Kosmetik Korea di Indonesia. [Undergraduate thesis]
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Abstract
The purpose of this study is to determine the factors that influence a woman to buy Korean cosmetic products in Indonesia. Factors that affecting a person in the consideration for the selection of cosmetics, including Brand Love (love the product), Product Quality, Korean Wave, and Kkot Minam Attitude (Using of male models that have a great visual ). This is an explanatory research and data that is processed by Smart PLS application. Respondents that involved in this study were 385 respondents using formula calculations. Factors that affecting a woman to buy Korean cosmetic products in Indonesia provide direction or information regarding strategies used by Korean cosmetics companies to attract consumers in the 20s in Indonesia. Based on the results of the study, the factors that influence a woman to buy Korean cosmetics are Brand Love, Quality of Product, and Kkot Minam Attitude, while Korean Wave is one of the variables not included in these factors. This research discusses that local cosmetics companies could consider using the same strategy so that local cosmetics companies are more developed.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Korean Cosmetics, Korean wave, Quality of Product, Kkot Minam, Brand Love |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Business and Economic > Department of Economic |
| Depositing User: | Eko Wahyudi 197013 |
| Date Deposited: | 03 Dec 2020 07:07 |
| Last Modified: | 03 Dec 2020 07:07 |
| URI: | http://repository.ubaya.ac.id/id/eprint/38582 |
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