PT Siantar Top Tbk's Strategy in Facing Competition in the Processed Food Industry

Harroviantin, Francisca and Murhadi, Werner Ria (2024) PT Siantar Top Tbk's Strategy in Facing Competition in the Processed Food Industry. Eduvest - Journal of Universal Studies, 4 (8). pp. 4746-4756. ISSN 2775-3735; E-ISSN 2775-3727

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Abstract

The purpose of this study is to analyze what strategic choices the company can make in order to survive with the future situation. The key concept in this research is strategy formulation, where the quantitative method used includes industrial management steps applied by PT Siantar Top Tbk in facing processed food business competition. The results of research on the internal and external environment get the strengths, weaknesses, opportunities, and challenges (SWOT) of PT Siantar Top Tbk. The SWOT analysis is then entered into several matrices, including EFE and IFE, CPM, TOWS, SPACE, BCG, IE, GSM, and QSPM. The final recommendation obtained is that the strategic choice of PT Siantar Top Tbk is to diversify product segments, and focus on expanding overseas markets by utilizing digital technology, optimizing e-commerce platforms to expand product range and reach a wider audience efficiently.

Item Type:	Article
Uncontrolled Keywords:	BCG, CPM, product diversification, QSM, SWOT, market expansion
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HG Finance
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Werner R. Murhadi 31124
Date Deposited:	04 Sep 2024 07:46
Last Modified:	04 Sep 2024 07:47
URI:	http://repository.ubaya.ac.id/id/eprint/47039

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