Items where Author is "Margaretha, Silvia"

Saputra, Darwis and Indarini, Indarini and Margaretha, Silvia (2020) The Effect of Consumer-Based Brand Equity on Customer Satisfaction and Brand Loyalty in the Coffee Bean & Tea Leaf or Maxx Coffee. In: Proceedings of the 17 th International Symposium on Management (INSYMA 2020), February 19-21, 2020, Ba Ria Vung Tau University.

Sutikno, Vania and Indarini, Indarini and Margaretha, Silvia (2020) Young Consumer’s Purchase Intention Toward Environmentally Friendly Products in Indonesia: Expanding the Theory of Planned Behavior. In: Proceedings of the 17 th International Symposium on Management (INSYMA 2020), February 19-21, 2020, Ba Ria Vung Tau University.

Santoso, David Mulya and Margaretha, Silvia and Indarini, Indarini (2019) Faktor-faktor yang Mempengaruhi Sikap Konsumen Terhadap Iklan Video Online YouTube Di Indonesia. In: SENIMA 4, October 5, 2019 – October 6, 2019, Jurusan Manajemen-Fakultas Ekonomi Universitas Negeri Surabaya.

Universitas Surabaya (2019) Modul Pembelajaran Mata Kuliah Kewirausahaan Dan Inovasi. EC00201936792.

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Studi Eksplanatori Terhadap Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Low Technology Innovation Locval Product Di Surabaya. In: 16th International Symposium on Management (INSYMA 2019), March 4-6, 2019, Aryaduta Hotel, Piere Tendean Road, Manado.

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Explanatory study of factors affecting purchase intention of low technology innovation of local products in Surabaya. In: The 16th International Symposium on Management (INSYMA 2019), March 4-6. 2019, Aryaduta Hotel, Piere Tendean Road, Manado.

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Explanatory study of factors affecting purchase intention of low-technology innovation of local products in Surabaya. In: 16th International Symposium on Management (INSYMA 2019), March 4-6, 2019, Aryaduta Hotel, Piere Tendean Road, Manado.

Hercento, Antonio and Rahardja, Christina and Margaretha, Silvia (2019) Pengaruh Perceived Scarcity Dan Perceived Value Terhadap Purchase Intention Pembeli Game Of Limited-Amount Version Di Surabaya. Calyptra: Jurnal Ilmiah Mahasiswa Universitas Surabaya, 7 (2). pp. 2389-2403. ISSN 2303-8203

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Explanatory study of factors affecting purchase intention of lowtechnology innovation of local products in Surabaya. Advances in Social Science, Education and Humanities Research, 308. pp. 136-139. ISSN 2352-5398

Christiani, Yovita and Margaretha, Silvia and Anandya, Dudi (2018) STUDI EKSPERIMENTAL PERAN BACKGROUND MUSIC TERHADAP APPROACH BEHAVIOR : MODERASI CO-CREATION DAN MEDIASI PERCEIVED MOOD PADA KONSUMEN RUMAH ICE CREAM BARATAJAYA DI SURABAYA. In: Seminar Nasional Manajemen 3 dan Call For Papers 2018, Fakultas Ekonomi Universitas Negeri Surabaya, 5 Oktober 2018, Surabaya.

Johannes, Victoria Detra and Indarini, Indarini and Margaretha, Silvia (2018) Usability, customer satisfaction, service, and trust towards mobile banking user loyalty. In: Proceedings of the 15th International Symposium on Management (INSYMA 2018), March 1st 2018, Chonburi, Thailand.

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer’s Response on E-mail advertisements from Tour and Travel Agency in Indonesia. Advances in Social Science, Education and Humanities Research (ASSEHR), volume 186, 186. pp. 162-165. ISSN 2352-5398

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer’s Response on E-mail advertisements from Tour and Travel Agency in Indonesia. In: International Annual Symposium on Management Insyma 15th, March 1st, 2018, Thailand.

Halim, Jonathan Kurniawan and Rahardja, Christina and Margaretha, Silvia (2018) Respon Konsumen terhadap Iklan Email dari Biro Tur dan Perjalanan di Indonesia. Calyptra: Jurnal Ilmiah Mahasiswa Universitas Surabaya, 7 (2). pp. 2362-2377. ISSN 2303-8203

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer's response to e-mail advertisement from tour and travel agency in Indonesia. In: 15th International Symposium on Management (INSYMA 2018), March 1st, 2018, Chonburi, Thailand.

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer’s response to e-mail advertisement from tour and travel agency in Indonesia. In: The 15th International Symposium on Management (INSYMA 2018), March 1st, 2018, Burapha University, Thailand.

Efferin, Sujoko and Pratono, Aluisius Hery and Sutejo, Bertha Silvia and Soeherman, Bonnie and Prianka, Dian and Iswadi, Hazrul and Artana, Ida Bagus Made and Putra, Kumara Sadana and Agustriyanto, Rudy and Margaretha, Silvia and Megawati, Veny (2018) Modul Pembelajaran: Mata Kuliah Kewirausahaan dan Inovasi (1000A001). Universitas Surabaya, Surabaya.

Margaretha, Silvia and Rahardja, Christina (2017) PENGARUH SELF EXPRESSIVE BRAND YANG DI “LIKE” PADA FACEBOOK TERHADAP BRAND LOVE, BRAND ACCEPTANCE, DAN WORD OF MOUTH DI SURABAYA. In: Seminar Nasional dan Call for Papers (SENIMA 2), 5 Oktober 2017, Unesa Surabaya.

Tanaya, Cristian Pratama and Margaretha, Silvia and Rahardja, Christina (2017) Pengaruh Self Expressive Brand Yang Di “Like” Pada Facebook Terhadap Brand Love, Brand Acceptance, Dan Word Of Mouth Di Surabaya. In: Seminar Nasional 2 dan Call For Paper 2017 (SENIMA II), 5 Oktober 2017, Fakultas Ekonomi Universitas Negeri Surabaya, Gedung G4 Ketintang, Surabaya.

Tanaya, Christian Pratama and Margaretha, Silvia and Rahardja, Christina (2017) Pengaruh Self Expressive Brand Yang Di “Like” Pada Facebook Terhadap Brand Love, Brand Acceptance, Dan Word Of Mouth Di Surabaya. In: Seminar Nasional & Call For Paper 2017 Lustrum I: Kita kukuhkan Kewirausahaan Inovatif Berkelanjutan dalam Persaingan Bisnis Era Digital, 5 Oktober 2017, Kampus UNESA (Universitas Negeri Surabaya).

Sutrisno, Ferdinandus Yohanes Nugraha and Margaretha, Silvia and Rahardja, Christina (2017) The Effect of Brand Authenticity Toward Brand Trust Hatten Wines in Surabaya. In: 14th International Annual Symposium on Management (14th Insyma), March 3rd – 4th, 2017, Aston Tanjung Pinang Hotel and Conference Center.

Gunawan, Linda and Margaretha, Silvia and Anandya, Dudi (2016) STUDI EKSPERIMENTAL DAMPAK IKLAN DENGAN KLAIM RAMAH LINGKUNGAN VS KINERJA HEBAT TERHADAP NIAT BELI LAMPU MEREK PHILIPS DI SURABAYA. In: simposium Riset Ekonomi VII, 23 September 2016, Surabaya.

Haryanto, Ivana and Margaretha, Silvia and Anandya, Dudi (2016) THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON BRAND EQUITY THROUGH THE MEDIATION OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND AWARENESS ON LG AIR CONDITIONER (AC) IN SURABAYA. In: International Symposium on Management 13: Market Integration in ASEAN: Market Sustainable Growth and Cross CUltural Issues, 18-20 March 2016, Ho Chi Minh City Vietnam.

Liander, Kevin and Margaretha, Silvia and Anandya, Dudi (2016) CONSUMERS’ INTENTION TO SWITCH FROM PRINTED BOOK TO E-BOOK IN SURABAYA. Journal of Management and Business Review, 15 (1). pp. 10-21. ISSN p-1412-3789, e-2477-1783

Susilo, Angel Aprilia and Margaretha, Silvia and Rahardja, Christina (2016) THE EFFECT OF SOCIAL MEDIA BRAND COMMUNICATION ON CONSUMER BASED EQUITY OF INDOMIE IN SURABAYA. Journal of Management and Business, 15 (1). pp. 117-123. ISSN p-1412-3789, e-2477-1783

Hermanus, Archie Edrick and Margaretha, Silvia and ., Indarini (2016) THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MEDIATION EFFECT OF BRAND-VALUE CONSCIOUSNESS TOWARDS ADIDAS BRAND IN INDONESIA. Journal of Management and Business Review, 15 (2). pp. 24-33. ISSN p-1412-3789, e-2477-1783

Ariyanto, Handy Richard and Margaretha, Silvia and Indarini, Indarini (2015) Green Product Quality , Green Corporate Image, Green Customer Satisfaction, Dan Green Customer Loyalty The Body Shop Di Surabaya. The 8th NCFB and Doctoral Colloquium, . pp. 537-561. ISSN 1978-6522

Ariyanto, Handy Richard and Margaretha, Silvia and ., Indarini (2015) GREEN PRODUCT QUALITY, GREEN CORPORATE IMAGE, GREEN CUSTOMER SATISFACTION DAN GREEN CUSTOMER LOYALTY THE BODY SHOP DI SURABAYA. The 8th NCFB and Doctoral Colloquium 2015 Towards a New Indonesia Business Architecture Sub Tema: “Crisis Management: Key to Sustainable Business Development”. pp. 537-561. ISSN 1978-6522

Immanuel, Hesky Yehezkiel Kurniawan and Margaretha, Silvia and ., Indarini (2014) Pengaruh Atmospherics Terhadap Behavioral Intentions Melalui Mediasi Service Quality Dan Food Quality Pada Dream of Khayangan Art Resto di Surabaya. In: Prosiding Seminar Nasional Dan Call For Paper Asosiasi Program Magister Manajemen Indonesia APMMI III 2014: "Sustainable Transition: Medium To Large". Fakultas Ekonomi dan Bisnis Program Studi Magister Manajemen Universitas Airlangga, Surabaya, pp. 29-45. ISBN 978-602-71834-0-7

Aggraeni, Dewi and Anandya, Dudi and Margaretha, Silvia (2014) Keterkaitan Store Atmospheric, Joy dan Customer Loyalty Pengunjung Trans Studio Bandung. Jurnal Manajemen dan Kewirausahaan, 16 (2). pp. 163-174. ISSN 1411-1438

Chandra, Amelia Hutomo and Rahardja, Christina and Margaretha, Silvia (2014) The Link Between Offline Brand Attribute And Corporate Brand Image Of Gramedia Tunjungan Plaza Bookstore In Surabaya. In: 11th UBAYA International Annual Symposium On Management, 15-16, Batu-Malang.

Rumamby, Gebbi Fretty and ., Indarini and Margaretha, Silvia (2014) PENGARUH STORE ENVIRONMENT, SHOPPING ENJOYMENT TENDENCY, IMPULSE BUYING TENDENCY TERHADAP IMPULSE BUYING MELALUI POSITIF AFFECT, NEGATIVE AFFECT DAN URGE TO BUY IMPULSIVELY DI RANCH MARKET GALAXY MALL SURABAYA. The 7th NCFB and Doctoral Colloquium 2014 Towards a New Indonesia Businm Architecture Sub Tema: "Businm And Ewnomic Transformation Towards AEC 2015" . pp. 510-523. ISSN 1978 - 6522

Paohanto, Lucky and Margaretha, Silvia and Anandya, Dudi (2013) The Effect of Objective Pricing Tactic Persuasion Knowledge Experience With Pricing Tactics and Age, on Carrefour Customers Subjective Pricing Tactic Persuasion Knowledge. Proceeding Seminar Nasional V Manajemen dan Rekayasa Kualitas: Peran Standar Rekayasa, dan Otomasi dalam Kualitas untuk Memperkuat Daya Saing Industri. D5-1-D5-12. ISSN 1907-0470

Uriati, Finalisa Ayu and Margaretha, Silvia and Anandya, Dudi (2013) Pengaruh Store Image Terhadap Purchase Intention Produk Private Label Carrefour, Giant dan Hypermart di Surabaya. Proceeding of the 6th NCFB and Doctoral Colloquium: Towards a New Indonesia Business Architecture. pp. 203-216. ISSN 1978-6522

., Indarini and Anandya, Dudi and Margaretha, Silvia (2012) Pengaruh Motivation, Opportunity, dan Ability (MOA) Terhadap Pertukaran Informasi Pada Penggunaan Akun Email di Pulau Jawa. Jurnal Megadigma, 5 (1). pp. 1-137. ISSN 1979-9055

Wijaya, Liliana Inggrit and Mahadwartha, Putu Anom and Setyawan, Antonius Budhiman and Tandelilin, Elsye and Margaretha, Silvia and Sutejo, Bertha Silvia (2007) Managerial Inter-Disciplines Study On Indonesian Retail Bond. In: The 4th Ubaya International Annual Symposium On Management, 15 Maret 2007, Fakultas Ekonomi, Universitas Surabaya.

Margaretha, Silvia (1998) Studi Eksploratori - Komparatif tentang Faktor - Faktor yang Mempengaruhi Pembentukan Brand Image pada Konsumen Pemilik Mobil Toyota Kijang Diesel dan Isuzu Panther di Surabaya. Masters thesis, University of Surabaya.