Laitupa, Fajriyanti Azzura and Dewi, Ardhia Deasy Rosita and Erawati, Christina Mumpuni and Kusumawardhany, Prita Ayu and Widjaja, Lanny Kusuma and Iswadi, Hazrul (2024) Karakterisasi Fisikokimia dan Organoleptik Tablet Effervescent Ashitaba (Angelica keiskei). Media Pharmaceutica Indonesiana, 6 (1). pp. 11-20. ISSN 2527-9017
Elier, Inggrid and Kusumawardhany, Prita Ayu and Setyawan, Antonius Budhiman (2022) The Effect Of Knowledge Sharing, Absorptive Capacity, And Individual Creativity On Innovation Performance In East Java Indonesia Manufacturing Companies. Business and Finance Journal, 7 (2). pp. 175-182. ISSN 2527-4872
Kusumastuti, Benedicta Ratih and Pantjajani, Tjandra and Kusumawardhany, Prita Ayu and Widjaja, M.E. Lanny Kusuma and Iswadi, Hazrul and Dewi, Ardhia Deasy Rosita (2022) Faktor Penting Preferensi Konsumen Pada Water Kefir Teh Ashitaba. Media Pharmaceutica Indonesiana, 4 (1). pp. 44-55. ISSN 1411-8734
Kusumawardhany, Prita Ayu and Trisnawati, Juliani Dyah (2019) The effect of prior knowledge and business idea alertness to entrepreneurial opportunity in Indonesia. Advances in Social Science, Education and Humanities Research (ASSEHR), 308. pp. 17-20. ISSN 2352-5398
Kusumawardhany, Prita Ayu (2018) PENGARUH KAPASITAS ABSORPTIF DAN SITUS JEJARING SOSIAL TERHADAP KINERJA INOVASI USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI INDONESIA. Jurnal Manajemen Teori dan Terapan, 11 (1). pp. 71-88. ISSN 1979-3650 (Unpublished)
Kusumawardhany, Prita Ayu and Trisnawati, Juliani Dyah (2014) Peran Media Jejaring Sosial Instagram Pada Technopreneurship. Proceedings Forum Manajemen Indonesia 6 : Entrepreneurial Management. p. 153. ISSN 2407-0548
Winarta, Virginia and Rahayu, Siti and Kusumawardhany, Prita Ayu (2017) EWOM EFFECT ON INTENTION TO VISIT RAJA AMPAT PAPUA (Theory of Planned Behavior). In: Proceeding 14th International Annual Symposium on Management. Faculty of Business and Economic: Departement of Management, Surabaya. ISBN 978-979-99365-7-8
Andajani, Erna and Simangunsong, Tuani Lidiawati and Kusumawardhany, Prita Ayu (2023) Water saving potential at small enterprise: case study Mandhegani eco-print Surabaya. In: IOP Conference Series: Earth and Environmental Science, Volume 1268, 5th International Conference on Environment, Sustainability Issues and Community Development, 06/09/2023 - 06/09/2023, Online.
Amadeus, Bryan and Subali, Stefanus Budy Widjaja and Kusumawardhany, Prita Ayu (2023) The Effect of Destination Image, Tourist Satisfaction, Perceived Value, and Perceived Service Quality towards Tourist Loyalty at Bali’s Seminyak Beach. In: The 20th INSYMA (International Symposium on Management) is bringing you further into the metaverse. This year’s theme is “The Metaverse and Beyond: Opportunity or Disaster? New Realities In Workplaces”, 15-16 March 2023, Bangkok, Thailand. (Submitted)
Kusumawardhany, Prita Ayu (2022) Frugal Lifestyle Trend Among Generation Z: How Do They Spend Money? In: Proceedings of the 19th International Symposium on Management (INSYMA 2022), 19-20 May 2022, Surabaya, Indonesia (Offline).
Rahayu, Siti and Agatha, Calvina and Kusumawardhany, Prita Ayu (2022) Determinan Penggunaan Mobile Food Ordering Applications Selama Pandemi COVID-19 di Indonesia. In: PROSENAMA: Prosiding Seminar Nasional Manajemen 2022, 24 Agustus 2022, Hotel Santika Gubeng Surabaya. (Submitted)
Kusumawardhany, Prita Ayu and Baihaqi, Imam and Karningsih, Putu Dana (2022) How Frugal Innovation Is Applied by MSMEs for Sustainability. In: 2022 IEEE Technology & Engineering Management Conference - Asia Pacific (TEMSCON-ASPAC), 19-22 September 2022, Bangkok, Thailand.
Kusumawardhany, Prita Ayu and Baihaqi, Imam and Karningsih, Putu Dana (2022) Frugal Innovation in SMEs: Challenges and Opportunities of Doing More With Less Strategy. In: 2022 IEEE Technology & Engineering Management Conference - Asia Pacific (TEMSCON-ASPAC), 19-22 September 2022, Bangkok, Thailand.
Kusumawardhany, Prita Ayu and Iswadi, Hazrul and Dewi, Ardhia Deasy Rosita and Widjaja, M.E. Lanny Kusuma (2021) Pengembangan Creative Thinking Pada Produk Ashitaba (Seledri Jepang) Di Masa Normal Baru. In: Semnas Abdimas 2021, 9 Agustus 2021, Surabaya.
Kusumawardhany, Prita Ayu (2021) The Role of Youtubers on Covid-19 Prevention Products’ Purchase Intention in the New Normal Era. In: 18th International Symposium on Management (INSYMA 2021), 27- 29 Mei 2021, Kota Surabaya.
Nadhif, Muhammad Afif and Widjaja, Fitri Novika and Kusumawardhany, Prita Ayu (2021) Factors Affecting Brand Equity in Batu Tourism City. In: International Symposium on Management ke-18 (Insyma 18), 27 Mei 2021, Mataram, Lombok.
Kusumawardhany, Prita Ayu and Dwiarta, I Made Bagus (2020) Entrepreneurial Intention among Millennial Generation: Personal Attitude, Educational Support and Social Media. In: Proceedings of the 17 th International Symposium on Management (INSYMA 2020), February 19-21, 2020, Ba Ria Vung Tau University.
Kusumawardhany, Prita Ayu and Dewi, Ardhia Deasy Rosita and Widjaja, M.E. Lanny Kusuma and Iswadi, Hazrul (2019) Fermented Ashitaba Tea Leaves As A Nutritious Beverages: A Product Innovation. In: International Conference on Food and Agriculture, 2-3 November 2019, Bali.
Kusumawardhany, Prita Ayu and Iswadi, Hazrul and Dewi, Ardhia Deasy Rosita and Widjaja, M.E. Lanny Kusuma (2019) Strategi Technopreneurship: Peningkatan Daya Saing Produk Unggulan Daerah Trawas, Mojokerto. In: Seminar Nasional Abdimas Tahun 2019 Pemberdayaan Masyarakat yang Berkelanjutan Menyongsong Revolusi Industri 4.0, 14-15 Agustus 2019, Universitas Surabaya.
Kusumawardhany, Prita Ayu and Trisnawati, Juliani Dyah (2019) The effect of prior knowledge and business idea alertness to entrepreneurial opportunity in Indonesia. In: 16th International Symposium on Management (INSYMA 2019), 4-6 March 2019, Manado.
Kusumawardhany, Prita Ayu (2018) The Key Challenges to Utilize Innovative Opportunities of Small and Medium Sized Enterprises in Surabaya, Indonesia. In: 15th International Symposium on Management , 27 Feb-2 March 2018, Thailand.
Changay, Richard and Subali, Stefanus Budy Widjaja and Kusumawardhany, Prita Ayu (2017) Some Factors in the Adoption of UBAYA Learning Space Based on Technology Acceptance Models. In: 14th International Annual Symposium on Management (14th Insyma), March 3rd – 4th, 2017, Aston Tanjung Pinang Hotel and Conference Center.
Willyanto, Andy Raymond and Trisnawati, Juliani Dyah and Kusumawardhany, Prita Ayu (2017) The effect of Efficiency, Service Quality, Aesthetics, and Play against the Perceived Value, Satisfaction, and Loyalty at Ibis Hotels Indonesia. In: The 14th UBAYA International Annual Symposium onManagement, 3-4 Maret 2017, Surabaya.
Sanjaya, Calvin Ferdinan and Kusumawardhany, Prita Ayu and Rahayu, Siti (2016) Praktik Manajemen Rantai Pasok Terhadap Keunggulan Bersaing Pada Minimarket Di Surabaya. In: Konferensi Nasional Riset Manajemen X “Akselerasi Daya Saing Menuju Keunggulan Organisasi yang Berkelanjutan”, 20-22 September 2016, Hotel Lombok Raya.
Christianto, Hanz and Rahayu, Siti and Kusumawardhany, Prita Ayu (2016) Restaurant Attractiveness and Psychological Effect of Uploading Food Picture on Instagram to Willingness to Dine Out. In: International Symposium on Management 13: Market Integration in ASEAN: Market Sustainable Growth and Cross CUltural Issues, 18-20 March 2016, Ho Chi Minh City Vietnam.
Paulina, Monica and Trisnawati, Juliani Dyah and Kusumawardhany, Prita Ayu (2015) PENGARUH KUALITAS LAYANAN LOGISTIK PADA FEDERAL EXPRESS TERHADAP KEPUASAN PELANGGAN DITINJAU DARI PERSEPSI BUDAYA INDIVIDUALIST DAN COLLECTIVIST. In: Seminar Nasional Forum Manajemen Indonesia ke 7, 10 - 12 November 2015, Hotel Discovery Ancol & Kep Seribu Jakarta.
Hendrianto, Janice and Setyawan, Antonius Budhiman and Kusumawardhany, Prita Ayu (2015) Sustainability Supply Chain Management On Mobile Phone Features According To Consumer Preferences In Surabaya. In: Proceeding The 12th UBAYA International Annual Symposium on Management, 13 - 15 Maret 2015, Grand Clarion Hotel and Convention, Makassar.
Widadja, Ftri Novika and Setyawan, Antonius Budhiman and Kusumawardhany, Prita Ayu (2014) Consumer Perceptions Of Price, Quality, Value On Low Cost Green Car In Surabaya And Sidoarjo. In: 11th International Annual Symposium on Management, 15-16 Maret 2014, Batu.
Trisnawati, Juliani Dyah and Megawati, Veny and Kusumawardhany, Prita Ayu (2013) The Effects of Logistics Service Quality and Customer Satisfaction to Customer Loyalty of Delivery Oder Service at Fast Food Restaurants in Surabaya. In: 10th International Symposium on Management : Challenges and Opportunities of the Leading Edge in World Class Supply Chain Management, 16 Maret 2013, Denpasar, Bali.
Kusumawardhany, Prita Ayu (2012) DIAGNOSING ORGANIZATIONAL CHANGE: HOW THE IMPLICATIONS TO EMPLOYEE AND ORGANIZATION PERFORMANCES. In: Call For Paper: Conference in Business, Accounting and Management, 6 - 7 Desember 2012, Fakultas Ekonomi UNISSULA Semarang.
Subali, Stefanus Budy Widjaja and Darnanto, Roy Baskoro and Julyantoro, Fianda and Izharuddin, Muhammad and Wicaksono, Adhika Putra and Marciano, Deddy and Megawati, Veny and Kusumawardhany, Prita Ayu and Zunairoh, Zunairoh and Ariadi, Mokhamad and Zahira, Aqila K. Zahra and Hasnahusnia, Vania K. and Pabulo, Azfa Mutiara Ahmad (2023) Modul Pendampingan UMKM Terstruktur: Menyiapkan UMKM Naik Kelas. Direktorat Penerbitan & Publikasi Ilmiah Universitas Surabaya, Surabaya. ISBN 978-623-8038-12-1
Efferin, Sujoko and Wirawan, Adhicipta Raharja and Lianto, Benny and Soeherman, Bonnie and Absari, Dhiani Tresna and Prianka, Dian and Iswadi, Hazrul and Natalia, Irene and Syahrial, Irta Windra and Kusumawardhany, Prita Ayu and Agustriyanto, Rudy (2021) Modul Pembelajaran Mata Kuliah Kewirausahaan dan Inovasi (1000A001). Direktorat Penerbitan dan Publikasi Ilmiah Universitas Surabaya, Surabaya. ISBN 978-623-6373-88-0
Iswadi, Hazrul and Rani, Karina Citra and Pratono, Aluisius Hery and Darmasetiawan, Noviaty Kresna and Kusumawardhany, Prita Ayu and Megawati, Veny and Sugiarti, Yenny and Martantina, Levi and Asmawati, Endah and Gunawan, Gunawan and Parung, Joniarto and Simangunsong, Tuani Lidiawati and Putra, Sulistyo Emantoko Dwi and Utomo, Utomo (2021) Tetap Optimis dan Berkarya di Masa Pandemi. Direktorat Penerbitan & Publikasi Ilmiah Universitas Surabaya, Surabaya. ISBN 978-623-6373-55-2
Kusumawardhany, Prita Ayu and Dewi, Ardhia Deasy Rosita and Iswadi, Hazrul and Widjaja, M.E. Lanny Kusuma and Hoan, Hannathasya (2021) Tanaman Malaikat dari Trawas Indonesia, Ashitaba (Seledri Jepang). Direktorat Penerbitan & Publikasi Ilmiah Universitas Surabaya. ISBN 978-623-6539-99-6
Kusumawardhany, Prita Ayu (2007) Studi Eksploratori Customer Relationship Management PT Astra International TBK-Toyota Sales Operation (Auto 2000) Surabaya Berdasarkan Persepsi Pelanggan. [Undergraduate thesis]
Universitas Surabaya (2023) Modul Pendampingan UMKM Terstruktur: Menyiapkan UMKM Naik Kelas. EC002023100901.
![[up]](/style/images/multi_up.png)
Up a level