Items where Author is "Rahardja, Christina"

Article

Arifin, M. Jainal and Rahardja, Christina and Anandya, Dudi (2022) Factors Affecting The Adoption Intention Mobile Payment Of OVO In Surabaya. Interdisciplinary Social Studies, 2 (2). pp. 624-633. ISSN 2808-0467; E ISSN : 2808 - 5051

Prameswari, Alita and Rahardja, Christina and Anandya, Dudi (2020) The Effect Of Tourists’ Motivations On Cognitive, Affective And Unique Image Of Bali. Journal of Management and Business, 19 (2). pp. 1-14. ISSN 1412-3789. e-ISSN: 2477-1783

Rahardja, Christina and Anandya, Dudi (2020) The Effect Of Tourists’ Motivations On Cognitive, Affective And Unique Image Of Bali. Journal of Management and Business, 19. pp. 1-14. ISSN 1412-3789; e-ISSN 2477-1783

Sutono, Jimmi and Anandya, Dudi and Rahardja, Christina (2019) Dari Mata Lalu Turun Ke Hati: Show Window, Feel Good Dan Purchase Intent Zara Pada Konsumen Wanita Di Surabaya. Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya, 7 (2). pp. 2346-2361. ISSN 2302-8203

Prameswari, Riyantyari Hayu and Rahardja, Christina and Hapsari, Indri (2019) The Effect Of Atmospherics On Behavioral Intention At Korean Restaurant In Surabaya. Calyptra: Jurnal Ilmiah Mahasiswa Universitas Surabaya, 7 (2). pp. 1751-1773. ISSN 2302-8203

Hercento, Antonio and Rahardja, Christina and Margaretha, Silvia (2019) Pengaruh Perceived Scarcity Dan Perceived Value Terhadap Purchase Intention Pembeli Game Of Limited-Amount Version Di Surabaya. Calyptra: Jurnal Ilmiah Mahasiswa Universitas Surabaya, 7 (2). pp. 2389-2403. ISSN 2303-8203

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Explanatory study of factors affecting purchase intention of lowtechnology innovation of local products in Surabaya. Advances in Social Science, Education and Humanities Research, 308. pp. 136-139. ISSN 2352-5398

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer’s Response on E-mail advertisements from Tour and Travel Agency in Indonesia. Advances in Social Science, Education and Humanities Research (ASSEHR), volume 186, 186. pp. 162-165. ISSN 2352-5398

Halim, Jonathan Kurniawan and Rahardja, Christina and Margaretha, Silvia (2018) Respon Konsumen terhadap Iklan Email dari Biro Tur dan Perjalanan di Indonesia. Calyptra: Jurnal Ilmiah Mahasiswa Universitas Surabaya, 7 (2). pp. 2362-2377. ISSN 2303-8203

Rahardja, Christina and Anandya, Dudi and Setyawan, Andhy (2018) The Effect Of Perceived Customer Effectiveness Of Green As Moderator Variable On Eco-Friendly Practices, Green Image And Customer Attitudes In A Canteen At University Of Surabaya. Journal of Applied Management, 16 (1). pp. 45-50. ISSN 2302-6332

Susilo, Angel Aprilia and Margaretha, Silvia and Rahardja, Christina (2016) THE EFFECT OF SOCIAL MEDIA BRAND COMMUNICATION ON CONSUMER BASED EQUITY OF INDOMIE IN SURABAYA. Journal of Management and Business, 15 (1). pp. 117-123. ISSN p-1412-3789, e-2477-1783

Surya, Sony and Anandya, Dudi and Rahardja, Christina (2014) Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store. Jurnal Manajemen Teori dan Terapan, 7 (1). ISSN 1979-3650

Rahardja, Christina (2013) The Role of Event Attendees' Knowledge, Enthusiasms, and Activeness on Community Involvement. Manajemen & Bisnis, 12 (1). pp. 21-26. ISSN 1412-3789

Conference or Workshop Item

Stefany, Stefany and Setyawan, Andhy and Rahardja, Christina (2024) Antecedents of M-Commerce Behavioral Intentions: Examining the Moderating Role of Consumer Age in Emerging Markets. In: 2023 MAG Scholar Conference in Business, Marketing & Tourism ​, 7-9 November 2023, Denpasar, Bali.

Pangestu, Jeffry and Rahardja, Christina and Anandya, Dudi (2023) The Determinants of Customer Satisfaction and the Mediating Role of Brand Image in the Indonesian Fast-Food Industry in Surabaya. In: Proceedings of the 20th International Symposium on Management (INSYMA 2023), 15-19 March 2023, Bangkok, Thailand.

Giasi, William Reynaldo and Rahardja, Christina and Anandya, Dudi (2022) Factors Affecting Fashion Product Customer Satisfaction A Case Study of Indonesian E-Commerce Users. In: Proceedings of the 19th International Symposium on Management (INSYMA 2022)), 19-20 May 2022, The Patra Bali and Resort Kuta Bali.

Reynold, Reynold and Rahardja, Christina and Setyawan, Andhy (2022) Faktor-Faktor Mempengaruhi Behavioral Intention Pada Penggunaan Mobile Payment Dana Di Surabaya. In: Prosiding Forum Manajemen Indonesia 14 Seminar Nasional, Call For Papers & Pengabdian Kepada Masyarakat (PkM), 25-27 Oktober 2022, The Patra Bali Resort & Villas.

Rahardja, Christina and Anandya, Dudi (2022) Factors Affect Fashion Product Customer Satisfaction: A Study in Indonesia E-Commerce Users. In: 19th International Symphosium on Management, 19-20th May 2022, The Patra Hotel and Resort, Kuta-Bali. (Submitted)

Kamala, Komang Yudhi and Rahardja, Christina and Pratono, Aluisius Hery (2021) How is the Attitude of Japanese Millennial’s toward Indonesian Rattan Furniture? In: 18th International Symposium on Management (INSYMA 2021), May 27-28, 2021, on-line conference.

Setyawan, Andhy and Rahardja, Christina (2020) Does Religious Orientation Matter? Reassessing the Role of Brand Credibility and Customer Loyalty on the Controversial Brand in Emerging Market. In: Proceedings of the 17 th International Symposium on Management (INSYMA 2020), February 19-21, 2020, Ba Ria Vung Tau University.

Rahardja, Christina and Syaifullah A., Annas (2020) The Effect of Social Network Marketing, Attitudes Toward Social Network Marketing and Consumer Engagement on Consumer Purchase Intention on Batik. In: 17th International Symposium on Management (INSYMA 2020), February 19-21, 2020, Ba Ria Vung Tau University.

Wiryawan, Mariza Kanti and Rahardja, Christina and Anandya, Dudi (2019) Continuance Usage Intention of Gojek Application in Surabaya. In: Proceeding of the 1st International Conference on Economics, Management, Accounting and Business., October 8-9, 2018, Medan.

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Studi Eksplanatori Terhadap Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Low Technology Innovation Locval Product Di Surabaya. In: 16th International Symposium on Management (INSYMA 2019), March 4-6, 2019, Aryaduta Hotel, Piere Tendean Road, Manado.

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Explanatory study of factors affecting purchase intention of low technology innovation of local products in Surabaya. In: The 16th International Symposium on Management (INSYMA 2019), March 4-6. 2019, Aryaduta Hotel, Piere Tendean Road, Manado.

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Explanatory study of factors affecting purchase intention of low-technology innovation of local products in Surabaya. In: 16th International Symposium on Management (INSYMA 2019), March 4-6, 2019, Aryaduta Hotel, Piere Tendean Road, Manado.

Rahardja, Christina and Setyawan, Andhy and Yolanda, Stephanie (2019) The influence of perceived quality, perceived value, and customer satisfaction on future intention of Indonesian basketball spectators in Surabaya. In: 16th International Symposium on Management (INSYMA 2019), March 4-6, 2019, Aryaduta Hotel, Piere Tendean Road, Manado.

Melina Dewi, Mega and Anandya, Dudi and Rahardja, Christina (2018) Building local fashion brand equity for young consumers. In: International Symposium on Management 15, 01 March 2018, Burapha, Thailand.

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer’s Response on E-mail advertisements from Tour and Travel Agency in Indonesia. In: International Annual Symposium on Management Insyma 15th, March 1st, 2018, Thailand.

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer's response to e-mail advertisement from tour and travel agency in Indonesia. In: 15th International Symposium on Management (INSYMA 2018), March 1st, 2018, Chonburi, Thailand.

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer’s response to e-mail advertisement from tour and travel agency in Indonesia. In: The 15th International Symposium on Management (INSYMA 2018), March 1st, 2018, Burapha University, Thailand.

Rahardja, Christina and Anandya, Dudi and Setyawan, Andhy (2018) The effect of eco-friendly practices on green image and customer attitudes. In: Proceedings of the 15th International Symposium on Management (INSYMA 2018), March 1st 2018, Chonburi, Thailand.

Reinaldy, Edwin and Rahardja, Christina and Setyawan, Andhy (2017) Gender in Video Game Usage and Behavior. In: International Post-Graduate Conference on Media and Communication 2017, 13 November 2017, Harris Hotel & Conventions, Surabaya.

Margaretha, Silvia and Rahardja, Christina (2017) PENGARUH SELF EXPRESSIVE BRAND YANG DI “LIKE” PADA FACEBOOK TERHADAP BRAND LOVE, BRAND ACCEPTANCE, DAN WORD OF MOUTH DI SURABAYA. In: Seminar Nasional dan Call for Papers (SENIMA 2), 5 Oktober 2017, Unesa Surabaya.

Tanaya, Cristian Pratama and Margaretha, Silvia and Rahardja, Christina (2017) Pengaruh Self Expressive Brand Yang Di “Like” Pada Facebook Terhadap Brand Love, Brand Acceptance, Dan Word Of Mouth Di Surabaya. In: Seminar Nasional 2 dan Call For Paper 2017 (SENIMA II), 5 Oktober 2017, Fakultas Ekonomi Universitas Negeri Surabaya, Gedung G4 Ketintang, Surabaya.

Tanaya, Christian Pratama and Margaretha, Silvia and Rahardja, Christina (2017) Pengaruh Self Expressive Brand Yang Di “Like” Pada Facebook Terhadap Brand Love, Brand Acceptance, Dan Word Of Mouth Di Surabaya. In: Seminar Nasional & Call For Paper 2017 Lustrum I: Kita kukuhkan Kewirausahaan Inovatif Berkelanjutan dalam Persaingan Bisnis Era Digital, 5 Oktober 2017, Kampus UNESA (Universitas Negeri Surabaya).

Rahardja, Christina and Wijaya, Liliana Inggrit (2017) Green Perception, Green Value And Green Awareness On Green Purchase Of Toyota Agya In Surabaya. In: 14th International Annual Symposium on Management (14th Insyma), Aston Tanjung Pinang Hotel and Conference Center, March 3rd – 4th, 2017.

Sutrisno, Ferdinandus Yohanes Nugraha and Margaretha, Silvia and Rahardja, Christina (2017) The Effect of Brand Authenticity Toward Brand Trust Hatten Wines in Surabaya. In: 14th International Annual Symposium on Management (14th Insyma), March 3rd – 4th, 2017, Aston Tanjung Pinang Hotel and Conference Center.

Allen, Jorgi and Rahardja, Christina and Wijaya, Liliana Inggrit (2016) The Impact Of Retailer Awareness, Retailer Association, Retailer Perceived Quality, Retailer Loyalty On Purchase Intention In Hypermart Surabaya. In: Konferensi Nasional Riset Manajemen X, 20-22 September 2016, Lombok, NTB.

Pratomo, Gregorius Stanley and Rahardja, Christina and Wijaya, Liliana Inggrit (2016) Gender Differences On The Relation Of Satisfaction-Loyalty. In: The 13th UBAYA International Annual Symposium on Management (13th Insyma), 18th-20th March 2016, Ho Chi Minh City, Vietnam.

Sastaviyana, Irena and Indarini, Indarini and Rahardja, Christina (2015) Perilaku Konsumen Pashmina Impor Di Surabaya. In: Seminar Nasional & Call For Paper, Forum Manajemen Indonesia (FMI) Ke-7 Dinamika Dan Peran Ilmu Manajemen Untuk Menghadapi AEC. Forum Manajemen Indoesia, 10-12 November 2015, Jakarta.

Safan, Andrew and Rahardja, Christina and Setyawan, Andhy (2015) Influences Of Consumer Attitude Toward Online Brand Community On Revisit Intention And Brand Trust In Manchester United Online Community On Facebook Through Moderation Types OF COMMUNITY: MOC vs COC. In: 12th International Annual Symposium on Management, March 13th-15th, 2015, Makassar, South Sulawesi.

Siat, Alan Darmasaputra and Anandya, Dudi and Rahardja, Christina (2015) Service Quality Comparison Between Blue Bird Taxi And Orenz Taxi Based On Consumer’s Perception In Surabaya. In: Proceeding 12th International Annual Symposium on Management, March 13th-15th, 2015, Makassar, South Sulawesi.

Chandra, Amelia Hutomo and Rahardja, Christina and Margaretha, Silvia (2014) The Link Between Offline Brand Attribute And Corporate Brand Image Of Gramedia Tunjungan Plaza Bookstore In Surabaya. In: 11th UBAYA International Annual Symposium On Management, 15-16, Batu-Malang.

Hanjaya, Albert Louis and Anandya, Dudi and Rahardja, Christina (2014) Pengaruh Consumer Perception Fit Dan Core Brand Attitude Terhadap Purchase Intention Produk Perluasan Microsoft Di Surabaya. In: The 11th UBAYA International Annual Symposium on Management., 15th-16th March 2014, Batu-Malang.

Rahardja, Christina and Anandya, Dudi and Indarini, Indarini (2013) Indonesian Readers’ Motivations And Attitude Towards Digital Press. In: Proceeding 10th International Symposium on Management, 16th March 2013, Bali.

Tjia, Levina Rolanda and Rahardja, Christina (2013) Factors Influence Indonesian Young Consumers’ Online Purchase Intention In Social Media Websites. In: 10th Ubaya International Annual Symposium On Management, 16 Maret 2013, Bali.

Rahardja, Christina and Anandya, Dudi and Indarini, Indarini (2013) Indonesian Readers’ Motivations And Attitude Towards Digital Press. In: Proceeding The 10th UBAYA International Annual Symposium on Management, March 16th 2013, Bali.

Tjia, Levina Rolanda and Rahardja, Christina (2013) Factors Influence Indonesian Young Consumers’ Online Purchase Intention In Social Media Websites. In: 10th UBAYA International Annual Symposium on Management, 16 Maret 2013, Sanur Paradise Plaza Hotel, Bali.

Rahardja, Christina (2012) Gaya Hidup Hijau: Membeli E-Tiket. In: Conference in Business, Accounting and Management (CBAM), 2012, UNISSULA.

Wijaya, Liman and Ernawati, Endang and Rahardja, Christina (2012) Explanatory Study Brand Personality On Brand Commitment Garda Oto Insurance Surabaya. In: 9th International Annual Symposium On Management, 17th March 2012, Surabaya.

Rahardja, Christina and Anandya, Dudi (2010) Experiential marketing, customer satisfaction and behavioral intention: Timezone game center Surabaya. In: The 1st International Conference On Business and Economics (ICBE) 2010, 24-25 September 2010, Bukitinggi.

Tjandra, Edward and Rahardja, Christina and Darmasetiawan, Noviaty Kresna (2010) ONLINE AIRLINE TICKETING PREFERRENTION AT SURABAYA. In: Proceedings The 7th Ubaya International Annual Symposium on Management : Winning New Customers Through Value and Networking, 20, University of Surabaya.

Book

Rahardja, Christina and Anandya, Dudi and Setyawan, Andhy (2017) Penerapan SPSS, AMOS dan LISREL Pada Penelitian Bisnis dan Pemasaran. PT Revka Petra Media.