Items where Author is "Rahardja, Christina"

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Number of items: 34.

Article

Prameswari, Alita and Rahardja, Christina and Anandya, Dudi (2020) The Effect Of Tourists’ Motivations On Cognitive, Affective And Unique Image Of Bali. Journal of Management and Business, 19 (2). pp. 1-14. ISSN 1412-3789. e-ISSN: 2477-1783

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Explanatory study of factors affecting purchase intention of lowtechnology innovation of local products in Surabaya. Advances in Social Science, Education and Humanities Research, 308. pp. 136-139. ISSN 2352-5398

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer’s Response on E-mail advertisements from Tour and Travel Agency in Indonesia. Advances in Social Science, Education and Humanities Research (ASSEHR), volume 186, 186. pp. 162-165. ISSN 2352-5398

Rahardja, Christina and Anandya, Dudi and Setyawan, Andhy (2018) The Effect Of Perceived Customer Effectiveness Of Green As Moderator Variable On Eco-Friendly Practices, Green Image And Customer Attitudes In A Canteen At University Of Surabaya. Journal of Applied Management, 16 (1). pp. 45-50. ISSN 2302-6332

Rahardja, Christina and Anandya, Dudi and Setyawan, Andhy (2018) The effect of eco-friendly practices on green image and customer attitudes. Advances in Social Science, Education and Humanities Research (ASSEHR), volume 186, 186. pp. 174-177. ISSN 2352-5398

Susilo, Angel Aprilia and Margaretha, Silvia and Rahardja, Christina (2016) THE EFFECT OF SOCIAL MEDIA BRAND COMMUNICATION ON CONSUMER BASED EQUITY OF INDOMIE IN SURABAYA. Journal of Management and Business, 15 (1). pp. 117-123. ISSN p-1412-3789, e-2477-1783

Surya, Sony and Anandya, Dudi and Rahardja, Christina (2014) PENGARUH STORE LAYOUT DAN ATMOSPHERE TERHADAP SHOPPING INTENTION ZALORA ONLINE STORE. Jurnal Manajemen Teori dan Terapan, 7 (1). ISSN 1979-3650

Rahardja, Christina (2013) The Role of Event Attendees' Knowledge, Enthusiasms, and Activeness on Community Involvement. Manajemen & Bisnis, 12 (1). pp. 21-26. ISSN 1412-3789

Book Section

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Studi Eksplanatori Terhadap Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Low Technology Innovation Locval Product Di Surabaya. In: Proceedings of the 16th International Symposium on Management (INSYMA 2019). Advances in Social Science, Education and Humanities Research, 308 . Atlantis Press, pp. 1-4. ISBN 978-1-78735-389-3

Rahardja, Christina and Setyawan, Andhy and Yolanda, Stephanie (2019) The influence of perceived quality, perceived value, and customer satisfaction on future intention of Indonesian basketball spectators in Surabaya. In: Proceedings of the 16th International Symposium on Management (INSYMA 2019). Advances in Social Science, Education and Humanities Research, 308 . Atlantis Press. , pp. 144-147. ISBN 978-94-6252-694-5

Jethro, Jeremy and Margaretha, Silvia and Rahardja, Christina (2019) Explanatory study of factors affecting purchase intention of low-technology innovation of local products in Surabaya. In: Proceedings of the 16th International Symposium on Management (INSYMA 2019). Advances in Social Science, Education and Humanities Research . Atlantis Press, pp. 136-139. ISBN 978-94-6252-694-5

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer's response to e-mail advertisement from tour and travel agency in Indonesia. In: Proceeding 15th International Symposium on Management (INSYMA 2018). Advances in Social Science, Education and Humanities Research . Atlantis Press, pp. 162-165. ISBN 978-94-6252-475-0

Reinaldy, Edwin and Rahardja, Christina and Setyawan, Andhy (2017) Gender in Video Game Usage and Behavior. In: Abstract Proceeding International Post-Graduate Conference on Media and Communication 2017. Fakultas Ilmu Sosial dan Ilmu Politik Universitas Airlangga, Surabaya, p. 76. ISBN 978-602-18461-6-2 (Submitted)

Rahardja, Christina and Wijaya, Liliana Inggrit (2017) Green Perception, Green Value And Green Awareness On Green Purchase Of Toyota Agya In Surabaya. In: Proceeding 14th International Annual Symposium on Management. Department of Management Faculty of Business and Economics Universitas Surabaya, Surabaya. ISBN 978-602-73852-1-4

Sutrisno, Ferdinandus Yohanes Nugraha and Margaretha, Silvia and Rahardja, Christina (2017) The Effect of Brand Authenticity Toward Brand Trust Hatten Wines in Surabaya. In: Proceeding The 14th UBAYA International Annual Symposium on Management: A Big Push to A World-Class Tourism: Strategic Analysis & Opportunities. Departement of Management, Faculty of Business & Economics, University of Surabaya, Surabaya, p. 54. ISBN 978-602-73852-1-4

Pratomo, Gregorius Stanley and Rahardja, Christina and Wijaya, Liliana Inggrit (2016) Gender Differences On The Relation Of Satisfaction-Loyalty. In: Proceedings the 13th INSYMA "Market Integration in ASEAN: Sustainable Growth and Cross - Cultural Issues. VNU-HCM PRESS, Ho Chi Minh City, Vietnam. ISBN 978-602-73852-0-7

Sastaviyana, Irena and Indarini, Indarini and Rahardja, Christina (2015) PERILAKU KONSUMEN PASHMINA IMPOR DI SURABAYA. In: Prosiding Seminar Nasional & Call For Paper, Forum Manajemen Indonesia (FMI) Ke-7 Dinamika Dan Peran Ilmu Manajemen Untuk Menghadapi AEC. Forum Manajemen Indoesia, Jakarta. ISBN 978-602-73177-0-3

Safan, Andrew and Rahardja, Christina and Setyawan, Andhy (2015) INFLUENCES OF CONSUMER ATTITUDE TOWARD ONLINE BRAND COMMUNITY ON REVISIT INTENTION AND BRAND TRUST IN MANCHESTER UNITED ONLINE COMMUNITY ON FACEBOOK THROUGH MODERATION TYPES OF COMMUNITY: MOC vs COC. In: Proceeding 12th International Annual Symposium on Management, Makassar - South Sulawesi, Indonesia. Faculty of Business and Economics Universitas Surabaya, Surabaya. ISBN 978-979-99365-9-2

Chandra, Amelia Hutomo and Rahardja, Christina and Margaretha, Silvia (2014) THE LINK BETWEEN OFFLINE BRAND ATTRIBUTE AND CORPORATE BRAND IMAGE OF GRAMEDIA TUNJUNGAN PLAZA BOOKSTORE IN SURABAYA. In: Proceeding The 11th UBAYA International Annual Symp osium on Management. Department of Management Faculty of Business and Economics Universitas Surabaya, Surabaya. ISBN 978-979-99365-8-5

Tjia, Levina Rolanda and Rahardja, Christina (2013) FACTORS INFLUENCE INDONESIAN YOUNG CONSUMERS’ ONLINE PURCHASE INTENTION IN SOCIAL MEDIA WEBSITES. In: Proceeding The 10th UBAYA International Annual Symposium on Management. Department of Management, faculty of Business & Economics Universitas Surabaya, Surabaya. ISBN 978-979-99365-7-8

Rahardja, Christina and Anandya, Dudi and Indarini, Indarini (2012) INDONESIAN READERS’ MOTIVATIONS AND ATTITUDE TOWARDS DIGITAL PRESS. In: Proceeding 10th International Annual Symposium on Management. Faculty of Business and Economic: Departement of Management, pp. 1-132. ISBN 978 ‐ 979 ‐ 99365 ‐ 7 ‐ 8

Wijaya, Liman and Ernawati, Endang and Rahardja, Christina (2012) Explanatory Study Brand Personality On Brand Commitment Garda Oto Insurance Surabaya. In: Proceeding The 9th International Annual Symposium On Management: Innovation and Best Practices in Business Management: " How to Enhance Organizational Effectiveness on Free Trade Area in Asia?". Departement of Management, Faculty of Business and Economics Universitas Surabaya, Surabaya, p. 8. ISBN 978-979-99365-6-1

Conference or Workshop Item

Setyawan, Andhy and Rahardja, Christina (2020) Does Religious Orientation Matter? Reassessing the Role of Brand Credibility and Customer Loyalty on the Controversial Brand in Emerging Market. In: Proceedings of the 17 th International Symposium on Management (INSYMA 2020), February 19-21, 2020, Ba Ria Vung Tau University.

Rahardja, Christina and Syaifullah A., Annas (2020) The Effect of Social Network Marketing, Attitudes Toward Social Network Marketing and Consumer Engagement on Consumer Purchase Intention on Batik. In: UNSPECIFIED.

Melina Dewi, Mega and Anandya, Dudi and Rahardja, Christina (2018) Building local fashion brand equity for young consumers. In: International Symposium on Management 15, 01 March 2018, Burapha, Thailand.

Halim, Jonathan Kurniawan and Margaretha, Silvia and Rahardja, Christina (2018) Consumer’s Response on E-mail advertisements from Tour and Travel Agency in Indonesia. In: International Annual Symposium on Management Insyma 15th, March 1st, 2018, Thailand.

Margaretha, Silvia and Rahardja, Christina (2017) PENGARUH SELF EXPRESSIVE BRAND YANG DI “LIKE” PADA FACEBOOK TERHADAP BRAND LOVE, BRAND ACCEPTANCE, DAN WORD OF MOUTH DI SURABAYA. In: Seminar Nasional dan Call for Papers (SENIMA 2), 5 Oktober 2017, Unesa Surabaya.

Tanaya, Cristian Pratama and Margaretha, Silvia and Rahardja, Christina (2017) PENGARUH SELF EXPRESSIVE BRAND YANG DI “LIKE” PADA FACEBOOK TERHADAP BRAND LOVE, BRAND ACCEPTANCE, DAN WORD OF MOUTH DI SURABAYA. In: Seminar Nasional 2 dan Call For Paper 2017 (SENIMA II), 5 Oktober 2017, Fakultas Ekonomi Universitas Negeri Surabaya, Gedung G4 Ketintang, Surabaya.

Tanaya, Christian Pratama and Margaretha, Silvia and Rahardja, Christina (2017) PENGARUH SELF EXPRESSIVE BRAND YANG DI “LIKE” PADA FACEBOOK TERHADAP BRAND LOVE, BRAND ACCEPTANCE, DAN WORD OF MOUTH DI SURABAYA. In: Seminar Nasional & Call For Paper 2017 Lustrum I: Kita kukuhkan Kewirausahaan Inovatif Berkelanjutan dalam Persaingan Bisnis Era Digital, 5 Oktober 2017, Kampus UNESA (Universitas Negeri Surabaya) Ketintang Surabaya.

Allen, Jorgi and Rahardja, Christina and Wijaya, Liliana Inggrit (2016) The Impact Of Retailer Awareness, Retailer Association, Retailer Perceived Quality, Retailer Loyalty On Purchase Intention In Hypermart Surabaya. In: Konferensi Nasional Riset Manajemen X, 20-22 September 2016, Lombok, NTB.

Siat, Alan Darmasaputra and Anandya, Dudi and Rahardja, Christina (2015) SERVICE QUALITY COMPARISON BETWEEN BLUE BIRD TAXI AND ORENZ TAXI BASED ON CONSUMER’S PERCEPTION IN SURABAYA. In: Proceeding 12th International Annual Symposium on Management.

Hanjaya, Albert Louis and Anandya, Dudi and Rahardja, Christina (2014) PENGARUH CONSUMER PERCEPTION FIT DAN CORE BRAND ATTITUDE TERHADAP PURCHASE INTENTION PRODUK PERLUASAN MICROSOFT DI SURABAYA. In: The 11th UBAYA International Annual Symp osium on Management. .

Rahardja, Christina and Anandya, Dudi and ., Indarini (2013) INDONESIAN READERS’ MOTIVATIONS AND ATTITUDE TOWARDS DIGITAL PRESS. In: Proceeding The 10th UBAYA International Annual Symposium on Management.

Tjandra, Edward and Rahardja, Christina and Darmasetiawan, Noviaty Kresna (2010) ONLINE AIRLINE TICKETING PREFERRENTION AT SURABAYA. In: Proceedings The 7th Ubaya International Annual Symposium on Management : Winning New Customers Through Value and Networking, 20, University of Surabaya.

This list was generated on Mon Jun 21 19:42:28 2021 WIB.