Items where Author is "Anandya, Dudi "

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Number of items: 82.

Article

Gavindra, Geraldus Grady and Anandya, Dudi and Indarini, Indarini (2024) Factors That Influence Intention to Adopt Mobile Shopping in Marketplace. Andalas Management Review, 7 (2). pp. 37-53. ISSN 2476-9282; E-ISSN 2548-155X

Harrianto, Felix Leonard and Anandya, Dudi and Ardiansyahmiraja, Bobby (2023) Factors Affecting Live Streaming Commerce Purchase Behavior. Jurnal Pendidikan Bisnis dan Manajemen, 9 (3). pp. 201-216. ISSN 2461-0828; E-ISSN 2527-905X

Kusuma, Ceini Anggar and Anandya, Dudi (2023) The Impact of Consumer Purchase Intention and Halal Brand Equity on Halal-Labeled Instant Noodle Products in Indonesia. Journal of Entrepreneurship & Business, 4 (2). pp. 125-137. ISSN 2721-706X

Yasin, Gavrila Selig and Anandya, Dudi (2023) Pengaruh Self-Congruence, Materialism, Shopping Value Terhadap Brand Attachment, Compulsive Buying Dan Satisfaction With Life Pada Pakaian Bermerek Di Indonesia. Jurnal Ilmiah Global Education, 4 (2). pp. 779-789. ISSN 2723-4665

Santoso, Rachmat and Anandya, Dudi (2023) Ekuitas Merek Terhadap Minat Pembelian Konsumen Produk Olahraga Bulutangkis Merek Yonex. Jurnal Ekobis Dewantara, 6 (2). pp. 466-479. ISSN 26564149

Lanawati, Beatrice and Anandya, Dudi (2023) Pengaruh Niat Perilaku Konsumen Terhadap Penggunaan M-Payment Go-Pay Di Surabaya Dengan Menggunakan Metode UTAUT2. Ekonomi Bisnis, 28 (1). ISSN 0853-7283 (In Press)

Kurniawan, Hyronimus Kevin and Anandya, Dudi (2022) Faktor-Faktor Yang Memengaruhi Behavioral Intention Dan Use Behavior Pada Layanan E-Wallet. Syntax Literate: Jurnal Ilmiah Indonesia, 7 (10). pp. 16341-16356. ISSN 2541-0849; e-ISSN 2548-1398

Limantoro, Eric Prasetya and Anandya, Dudi (2022) Faktor-Faktor Penentu yang Mempengaruhi Niat Penggunaan Mobile Payment. Jurnal Bisnis dan Manajemen, 9 (1). pp. 119-129. ISSN 25811584

Yuwono, Grace and Anandya, Dudi (2022) Brand Loyalty: Strengthening Brand Experience and Brand Satisfaction. Jurnal Manajemen Bisnis, 9 (1). pp. 77-87. ISSN 2621-1971

Arifin, M. Jainal and Rahardja, Christina and Anandya, Dudi (2022) Factors Affecting The Adoption Intention Mobile Payment Of OVO In Surabaya. Interdisciplinary Social Studies, 2 (2). pp. 624-633. ISSN 2808-0467; E ISSN : 2808 - 5051

Hariyanto, Aletta and Anandya, Dudi (2021) The significance of service quality on customer loyalty with corporate image and customer satisfaction as mediators. Journal of Management and Business, 20 (2). pp. 97-116. ISSN 24771783

Hariyanto, Maria Aletta Dei and Anandya, Dudi (2021) The Significance Of Service Quality On Customer Loyalty With Corporate Image And Customer Satisfaction As Mediators. Journal Management and Business, 20 (2). pp. 11-26. ISSN 1412-3789; e-ISSN: 2477-1783

Sutikno, Vania and Anandya, Dudi (2021) Faktor yang Mempengaruhi Green Purchase Behavior Generasi Milenial di Indonesia. Jurnal Mebis : Manajemen Bisnis, 6 (1). pp. 23-30. ISSN 2599-283X

Kevin, Kevin and Anandya, Dudi (2021) The Effect Of Service Quality, Perceived Value, And Customer Trust Towards Customer Loyalty On Online Transportation Gojek In Surabaya. Journal Manajemen dan Bisnis (MABIS), 20 (1). pp. 45-60. ISSN 1412-3789

Gunawan, Gunawan and Sujatmiko, Guguh and Anandya, Dudi (2021) Pelatihan Pengembangan Produk Kreatif dari Rotan pada IKM di Jombang dengan Pelibatan Masyarakat. ABDIMAS: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6 (1). pp. 90-98. ISSN 2721-138X

Imanda, Mochammad Reyzan and Anandya, Dudi (2020) Pengaruh Event Image, Destination Image, Past Experience Dan Participant Satisfaction Terhadap Revisit Intention Pada Marathon Event Di Indonesia. Jurnal Muara Ilmu Ekonomi dan Bisnis, 4 (2). pp. 301-309. ISSN -e: 2579-6232; p-ISSN: 2579-6224

Prameswari, Alita and Rahardja, Christina and Anandya, Dudi (2020) The Effect Of Tourists’ Motivations On Cognitive, Affective And Unique Image Of Bali. Journal of Management and Business, 19 (2). pp. 1-14. ISSN 1412-3789. e-ISSN: 2477-1783

Rahardja, Christina and Anandya, Dudi (2020) The Effect Of Tourists’ Motivations On Cognitive, Affective And Unique Image Of Bali. Journal of Management and Business, 19. pp. 1-14. ISSN 1412-3789; e-ISSN 2477-1783

Sutono, Jimmi and Anandya, Dudi and Rahardja, Christina (2019) Dari Mata Lalu Turun Ke Hati: Show Window, Feel Good Dan Purchase Intent Zara Pada Konsumen Wanita Di Surabaya. Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya, 7 (2). pp. 2346-2361. ISSN 2302-8203

Arli, Denni and Tkaczynski, Aaron and Anandya, Dudi (2019) Are Religious Consumers More Ethical And Less Machiavellian? A Segmentation Study Of Millennials. International Journal of Consumer Studies, 43 (3). pp. 263-276. ISSN 1470-6431

Anandya, Dudi and Pawitra, Teddy and Balqiah, Tengku Ezni (2018) Advancing Exchanges Of Information In Social Friendship Networks Through Motivation, Opportunity, And Ability. Journal of Applied Management, 16 (4). pp. 693-704. ISSN 2302-6332

Rahardja, Christina and Anandya, Dudi and Setyawan, Andhy (2018) The Effect Of Perceived Customer Effectiveness Of Green As Moderator Variable On Eco-Friendly Practices, Green Image And Customer Attitudes In A Canteen At University Of Surabaya. Journal of Applied Management, 16 (1). pp. 45-50. ISSN 2302-6332

Arli, Denni and Tjiptono, Fandy and Lasmono, Hari and Anandya, Dudi (2017) Do Consumer Ethics And Consumer Religiousness Evolve Across Time? Insights From Millennials In Indonesia. Young Consumers, 18 (4). pp. 329-347. ISSN 1747-3616

Arli, Denni and Anandya, Dudi (2017) Exploring the impact of empathy, compassion, and Machiavellianism on consumer ethics in an emerging market. Asian Journal of Business Ethics, 7 (2). pp. 1-19. ISSN 2210-6731

Citra, Gina Muliana and Anandya, Dudi (2017) The Impact Of Motivation In Using Online Shopping Cart On The Frequency Of Using Online Shopping Cart With The Online Shopping Frequency. Jurnal Manajenen dan Bisnis, 16 (1). pp. 66-78. ISSN p-1412-3789; e-2477-1783

Liander, Kevin and Margaretha, Silvia and Anandya, Dudi (2016) CONSUMERS’ INTENTION TO SWITCH FROM PRINTED BOOK TO E-BOOK IN SURABAYA. Journal of Management and Business Review, 15 (1). pp. 10-21. ISSN p-1412-3789, e-2477-1783

Aggraeni, Dewi and Anandya, Dudi and Margaretha, Silvia (2014) Keterkaitan Store Atmospheric, Joy dan Customer Loyalty Pengunjung Trans Studio Bandung. Jurnal Manajemen dan Kewirausahaan, 16 (2). pp. 163-174. ISSN 1411-1438

Surya, Sony and Anandya, Dudi and Rahardja, Christina (2014) Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store. Jurnal Manajemen Teori dan Terapan, 7 (1). ISSN 1979-3650

Paohanto, Lucky and Margaretha, Silvia and Anandya, Dudi (2013) The Effect of Objective Pricing Tactic Persuasion Knowledge Experience With Pricing Tactics and Age, on Carrefour Customers Subjective Pricing Tactic Persuasion Knowledge. Proceeding Seminar Nasional V Manajemen dan Rekayasa Kualitas: Peran Standar Rekayasa, dan Otomasi dalam Kualitas untuk Memperkuat Daya Saing Industri. D5-1-D5-12. ISSN 1907-0470

Uriati, Finalisa Ayu and Margaretha, Silvia and Anandya, Dudi (2013) Pengaruh Store Image Terhadap Purchase Intention Produk Private Label Carrefour, Giant dan Hypermart di Surabaya. Proceeding of the 6th NCFB and Doctoral Colloquium: Towards a New Indonesia Business Architecture. pp. 203-216. ISSN 1978-6522

Anandya, Dudi (2012) The Role of Exchange in Customer Loyalty of Social Network Sites. Manajemen & Bisnis, 11 (2). pp. 156-294. ISSN 1412-3789

., Indarini and Anandya, Dudi and Margaretha, Silvia (2012) Pengaruh Motivation, Opportunity, dan Ability (MOA) Terhadap Pertukaran Informasi Pada Penggunaan Akun Email di Pulau Jawa. Jurnal Megadigma, 5 (1). pp. 1-137. ISSN 1979-9055

Anandya, Dudi and ., Indarini and Margaretha, Silvia (2011) Pengaruh Pertukaran Informasi (Information Exchange) dalam Pembentukan Nilai dan Loyalitas Pengguna Akun Email. Konferensi Nasional Riset Manajemen V. ISSN 2086-0390

Dewi, Ngesthi Nirmala and ., Indarini and Anandya, Dudi (2007) Perilaku Konsumen dalam Kategori Kelas Sosial di Surabaya: Pengambilan Keputusan Keluarga. Manajemen & Bisnis, 6 (2). pp. 109-213. ISSN 1412-3789

Anandya, Dudi (2003) FENOMENA LINUX, SUATU TEROBOSAN NETWORK ORGANIZATION DALAM ERA PEMASARAN RELASIONAL. Manajemen & Bisnis, 2 (1). pp. 26-43. ISSN 1412-3789

Book Section

Vinta, Fran Sindu and Anandya, Dudi and Indarini, Indarini (2014) The Effect Of Green Perceived Value And Green Perceived Risk Toward Green Purchase Intention Through Green Trust. In: Proceeding 11th International Symposium on Management (INSYMA). Department of Management University of Surabaya, Surabaya, pp. 106-115. ISBN 978-979-99365-8-5

Rahardja, Christina and Anandya, Dudi and Indarini, Indarini (2012) INDONESIAN READERS’ MOTIVATIONS AND ATTITUDE TOWARDS DIGITAL PRESS. In: Proceeding 10th International Annual Symposium on Management. Faculty of Business and Economic: Departement of Management, pp. 1-132. ISBN 978 ‐ 979 ‐ 99365 ‐ 7 ‐ 8

Conference or Workshop Item

Santoso, Shelia Tesalonika and Anandya, Dudi and Indarini, Indarini (2023) Analysis of Factors Influencing Consumer Purchase Intention in Live Streaming Shopping in Indonesia. In: 2023 MAG Scholar Conference in Business, Marketing & Tourism ​, 7-9 November 2023, Denpasar Bali.

Dewi, Jeannette Vivian and Anandya, Dudi and Indarini, Indarini (2023) Antecedents of Behavioral Intention and Continuance Usage of Mobile Payment Users in Indonesia During the Covid-19 Pandemic. In: Proceedings of the 20th International Symposium on Management (INSYMA 2023), 15-19 March 2023, Bangkok, Thailand.

Pangestu, Jeffry and Rahardja, Christina and Anandya, Dudi (2023) The Determinants of Customer Satisfaction and the Mediating Role of Brand Image in the Indonesian Fast-Food Industry in Surabaya. In: Proceedings of the 20th International Symposium on Management (INSYMA 2023), 15-19 March 2023, Bangkok, Thailand.

Eduardo, Charles and Anandya, Dudi and Mutiara, Freddy (2023) Purchase Intentions for Green Apparel of Zara Indonesia. In: Proceedings of the 20th International Symposium on Management (INSYMA 2023), 15-19 March 2023, Bangkok, Thailand.

Giasi, William Reynaldo and Rahardja, Christina and Anandya, Dudi (2022) Factors Affecting Fashion Product Customer Satisfaction A Case Study of Indonesian E-Commerce Users. In: Proceedings of the 19th International Symposium on Management (INSYMA 2022)), 19-20 May 2022, The Patra Bali and Resort Kuta Bali.

Permatasari, Angelia Putri and Anandya, Dudi and Indarini, Indarini (2022) Intention to Use Mobile Payment in Indonesia. The Role of Innovativeness, Usefulness, Risk, and User Stress. In: Proceedings of the 19th International Symposium on Management (INSYMA 2022), 19-20 May 2022, Denpasar Bali.

Rahardja, Christina and Anandya, Dudi (2022) Factors Affect Fashion Product Customer Satisfaction: A Study in Indonesia E-Commerce Users. In: 19th International Symphosium on Management, 19-20th May 2022, The Patra Hotel and Resort, Kuta-Bali. (Submitted)

Mutiara, Ni Ketut Sonia and Indarini, Indarini and Anandya, Dudi (2022) The Factors That Affect Tourist Revisit Intention Towards Sanur Bali Beach. In: 19th International Symphosium on Management, 19-20th May 2022, The Patra Hotel and Resort, Kuta-Bali. (In Press)

Permatasari, Angelia Putri and Anandya, Dudi and Indarini, Indarini (2022) Intention to use mobile payment in Indonesia. The role of Innovativeness, Usefulness, risk, and user stress. In: 19th International Symphosium on Management, 19-20th May 2022, The Patra Hotel and Resort, Kuta-Bali. (In Press)

Nathania, Levina and Indarini, Indarini and Anandya, Dudi (2021) The Effects of External Factors on Perceived Ease of Use, Perceived Usefulness, Attitude Towards Use, and Behavioral Intention of Older Adults in Indonesia. In: International Symposium on Management 18th: Redefining the Business Management Paradigm Using Technological Innovation in the Society 5.0 Era, 27-28 Mei 2021, Online.

Julio, Bryan and Anandya, Dudi and Indarini, Indarini and Mutiara, Freddy (2021) How are Buying Intentions in a Marketplace Formed? An acceptance of New Technology in Young People. In: The 18th International Symposium on Management (INSYMA 2021), 29 Mei 2021, Digiseminar.

Gunawan, Gunawan and Sujatmiko, Guguh and Anandya, Dudi (2020) Pengembangan Produk Kreatif Baru Di IKM Melalui Kemitraan Dengan Mitra Bisnis Dan Masyarakat. In: Seminar Nasional Hasil Pengabdian Masyarakat SEMADIF 2020, 3 September 2020, Sidoarjo.

Anandya, Dudi and Indarini, Indarini and Tito, Ayu (2020) The Formation of Customer Satisfaction in Social Media, the Role of Frequency, and Duration of Use. In: Insyma 17 Vung Tau Vietnam, 19-21 February 2020, Vung Tau Vietnam.

Anandya, Dudi and Mutiara, Freddy and Priyonggo, A. (2020) Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper. In: 17 th International Symposium on Management (INSYMA 2020), 19-21 February 2020, Vung Tau City, Vietnam..

Najoan, Hans William and Anandya, Dudi (2020) CORPORATE SOCIAL RESPONSIBILITY FROM CIGARETTE INDUSTRY ACCORDING TO STAKEHOLDER PERSPECTIVE. In: International Conference of Business and Engineering Management, February 01st, 2020, Surabaya. (Submitted)

Nggai, Nensi Laurence and Anandya, Dudi (2020) The Influence of Utilitarian Value, Hedonic Value, and Perceived Risk on Customer Satisfaction and Customer Loyalty to Shopee Customers in Surabaya. In: 2nd the International Conference of Business and Banking Inovations (ICOBBI 2020), 14-15 Agustus 2020, Media Zoom (Magister Manajemen STIE Perbanas Surabaya). (Submitted)

Wiryawan, Mariza Kanti and Rahardja, Christina and Anandya, Dudi (2019) Continuance Usage Intention of Gojek Application in Surabaya. In: Proceeding of the 1st International Conference on Economics, Management, Accounting and Business., October 8-9, 2018, Medan.

Gunawan, Gunawan and Sujatmiko, Guguh and Anandya, Dudi (2019) Pengembangan Ketrampilan Pembuatan Produk Kayu Kreatif. In: Semnas Abdimas 2019, 14-15 Agustus 2019, Surabaya.

Putri, Annisa Dian Eka and Indarini, Indarini and Anandya, Dudi (2019) THE INFLUENCE OF BRAND COMMUNICATION, BRAND IMAGE, BRAND SATISFACTION, AND BRAND TRUST ON BRAND LOYALTY. In: 16th Ubaya The International Annual Symposium of Management (16 INSYMA), March 4-6, 2019, Aryaduta Hotel Manado.

Soesilo, Gregorius Kevin and Anandya, Dudi and Indarini, - (2019) The effect of e-mass customization in the dimension of consumer’s perceived value on satisfaction and loyalty of luxury brand consumers in Indonesia. In: International Symposium On Management 16 (Insyma 16), 5 March 2019, Manado, SUlawesi Utara.

Christiani, Yovita and Margaretha, Silvia and Anandya, Dudi (2018) STUDI EKSPERIMENTAL PERAN BACKGROUND MUSIC TERHADAP APPROACH BEHAVIOR : MODERASI CO-CREATION DAN MEDIASI PERCEIVED MOOD PADA KONSUMEN RUMAH ICE CREAM BARATAJAYA DI SURABAYA. In: Seminar Nasional Manajemen 3 dan Call For Papers 2018, Fakultas Ekonomi Universitas Negeri Surabaya, 5 Oktober 2018, Surabaya.

Melina Dewi, Mega and Anandya, Dudi and Rahardja, Christina (2018) Building local fashion brand equity for young consumers. In: International Symposium on Management 15, 01 March 2018, Burapha, Thailand.

Setyawan, Andhy and Anandya, Dudi and Fulongga, Farenza Renada (2018) A message behind a smile: how facial expression supports communication in marketing. In: The 15th International Symposium on Management (INSYMA 2018), March 1st, 2018, Burapha University, Thailand.

Rahardja, Christina and Anandya, Dudi and Setyawan, Andhy (2018) The effect of eco-friendly practices on green image and customer attitudes. In: Proceedings of the 15th International Symposium on Management (INSYMA 2018), March 1st 2018, Chonburi, Thailand.

Sudono, Gracia Octaviani Tan and Anandya, Dudi and Setyawan, Andhy (2017) Peran Country of Origin dan Word of Mouth dalam pembentukan Brand Equity. In: Roundtable for Indonesian Entrepreneur Educator (RIEE) 2017, 9-10 Agustus 2017, Universitas Sumatera Utara Medan.

., Nency and Anandya, Dudi (2017) THE IMPACT OF SOCIAL MEDIA CELEBRITY ENDORSER TO BRAND EQUITY AND PURCHASE INTENTION. In: International Symposium on Management 14, 3-4 March 2017, Tanjung Pinang.

Gunawan, Linda and Margaretha, Silvia and Anandya, Dudi (2016) STUDI EKSPERIMENTAL DAMPAK IKLAN DENGAN KLAIM RAMAH LINGKUNGAN VS KINERJA HEBAT TERHADAP NIAT BELI LAMPU MEREK PHILIPS DI SURABAYA. In: simposium Riset Ekonomi VII, 23 September 2016, Surabaya.

Darmadi, Eka and Anandya, Dudi (2016) FAKTOR – FAKTOR YANG MEMPENGARUHI SIKAP DAN MINAT BELI KONSUMEN TERHADAP PRODUK E-DEALS PADA PERUSAHAAN GROUPON INDONESIA. In: Konferensi Riset Manajemen X, 20-22 september 2016, Mataram Lombok.

Haryanto, Ivana and Margaretha, Silvia and Anandya, Dudi (2016) THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON BRAND EQUITY THROUGH THE MEDIATION OF BRAND ASSOCIATIONS, BRAND LOYALTY AND BRAND AWARENESS ON LG AIR CONDITIONER (AC) IN SURABAYA. In: International Symposium on Management 13: Market Integration in ASEAN: Market Sustainable Growth and Cross CUltural Issues, 18-20 March 2016, Ho Chi Minh City Vietnam.

Ambarwati, Dian and Anandya, Dudi and Indarini, Indarini (2016) EFFECT OF LOW-PRICE AND HIGH-PRICE PRODUCTS THE DEPTH OF THE PROMOTION OPTIONS ON MESSAGE FRAMING AND NOMINAL PERCENTAGE DISCOUNT. In: International Symposium on Management 13: Market Integration in ASEAN: Market Sustainable Growth and Cross CUltural Issues, 18-20 March 2016, Ho Chi Minh City Vietnam.

Moidady, Shelli Rustam and Widjaja, Fitri Novika and Anandya, Dudi (2016) THE EFFECTS OF DINING ATMOSPHERICS ON BEHAVIORAL INTENTIOS THROUGH SERVICE QUALITY AND FOOD QUALITY IN GOJUMONG RESTAURANT SURABAYA. In: 13th International Annual Symposium Management (INSYMA) UBAYA, 18-20 March 2016, Vietnam National University Ho Chi Minh City (USSH, VNU-HCM).

Djayapranata, Grace Felicia and Anandya, Dudi and ., Indarini (2015) PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE BRAND EQUITY MELALUI MEDIASI CORPORATE BRAND CREDIBILITY DAN CORPORATE REPUTATION PADA PT UNILEVER INDONESIA Tbk, DI SURABAYA. In: Seminar Nasional & Call for Paper FMI ke & 2015, 10-12 November 2015, Jakarta.

Siat, Alan Darmasaputra and Anandya, Dudi and Rahardja, Christina (2015) Service Quality Comparison Between Blue Bird Taxi And Orenz Taxi Based On Consumer’s Perception In Surabaya. In: Proceeding 12th International Annual Symposium on Management, March 13th-15th, 2015, Makassar, South Sulawesi.

Hanjaya, Albert Louis and Anandya, Dudi and Rahardja, Christina (2014) Pengaruh Consumer Perception Fit Dan Core Brand Attitude Terhadap Purchase Intention Produk Perluasan Microsoft Di Surabaya. In: The 11th UBAYA International Annual Symposium on Management., 15th-16th March 2014, Batu-Malang.

Renata, Jane and Anandya, Dudi (2013) Impact of Motivation, Opportunity, and Ability to Customer Loyalty in Using Airline Online Ticket Facilities. In: Seminar Nasional & Call for Paper FMI 2013, 23-24 Oktober 2013, Pontianak.

Wijaya, Liliana Inggrit and Anandya, Dudi and Widjaja, Fitri Novika (2013) Sustainable Business Innovation to Win the Competition :A Case Study of Innovation by Wayan in Bullfrog Farming in Bali. In: Proceeding The 10th Ubaya International Annual Symposium On Management, March 16th 2013, Bali.

Rahardja, Christina and Anandya, Dudi and Indarini, Indarini (2013) Indonesian Readers’ Motivations And Attitude Towards Digital Press. In: Proceeding The 10th UBAYA International Annual Symposium on Management, March 16th 2013, Bali.

Anandya, Dudi and Listiono, Sandy Christian (2012) The Role Of Customer Satisfaction and Company Reputation In Building Company Net Promoter Score. In: The 9th International Annual Symposium On Management, 17 Maret 2012, Universitas Surabaya.

., Indarini and Anandya , Dudi (2010) Profiling Online Newspaper Readers In Indonesia. In: The 4th International Conference on Managing Service , 10 November 2010, Sanur Paradise Plaza Hotel & Suites, Sanur-Bali Indonesia.

Anandya, Dudi (2010) The Direct and Indirect Effect of Exchange To Build Customer Loyalty In Social Network Sites. In: The 1st Java Institute International Colloqium (JIIC), 3 Agustus 2010, Java Institute, Soegijapranata Catholic University, Semarang, Indonesia.

Rahardja, Christina and Anandya, Dudi (2010) Experiential marketing, customer satisfaction and behavioral intention: Timezone game center Surabaya. In: The 1st International Conference On Business and Economics (ICBE) 2010, 24-25 September 2010, Bukitinggi.

Anandya, Dudi (2004) FENOMENA LINUX, SUATU STRATEGI PENGEMBANGAN PRODUK MELALUI KOMUNITAS MERK. In: Proceeding Call for Paper Seminar : Building Competitive Advantage Through Effective Cross Cultural Management, 17-18 Maret 2004, Fakultas Ekonomi Universitas Surabaya.

Rahayu, Siti and Anandya, Dudi (2004) MEMBANGUN KOMUNITAS MEREK MELALUI PEMBELAJARAN BUDAYA SEBAGAI UPAYA MENYATUKAN KERAGAMAN KONSUMEN. In: Proceeding Call for Paper Seminar : Building Competitive Advantage Through Effective Cross Cultural Management, 17-18 Maret 2004, Fakultas Ekonomi Universitas Surabaya.

Book

Rahardja, Christina and Anandya, Dudi and Setyawan, Andhy (2017) Penerapan SPSS, AMOS dan LISREL Pada Penelitian Bisnis dan Pemasaran. PT Revka Petra Media.

Anandya, Dudi and Suprihhadi, Heru (2005) Riset Pemasaran: Prospektif & Terapan. Bayumedia Publishing, Malang. ISBN 979-3695-18-8

This list was generated on Fri Mar 29 13:03:46 2024 WIB.